6 FIGURE FACEBOOK ADS Strategy for 2020: Facebook Ads Course for Shopify Stores


In this video, I’m going to show you my entire six figure Facebook ads, a launch strategy that has created amazing results for my students here, here, here, and here. Amazing, amazing sales and most importantly profit from my own students started from scratch. Even people who are already intermediate or advanced from getting really good results and success with what I’m about to teach you. By the end of this video, you will know exactly how to launch a product, get sales and scale a product with Facebook ads to more than $10,000 per month. Let’s go. Oh, and also quick note, I got married so I’m feeling happy and I’m offering a free, complete Shopify store. In this video, we’re going to do another Shopify store giveaway in the next two to three weeks, I’ll be giving away eight fully built optimized store to run on Facebook ads.


So this stuff works really, really well, not how to test products most effectively on Facebook. There’s a lot of different strategies out there. A lot of people saying you should test this way and this way and this type of campaign. The best that really works for us and works for my students is one Facebook ad campaign per product, one to two products at a time. So let’s say you want to start with one specific product that you found through your product research strategies or you found here on the channel, whatever that is, you test one campaign per product and then you do four to five audiences of that product by either choosing brands, magazines, or celebrities in the niche of the product. So let’s say you have a product in the pet niche, then you’re going to go with brands, magazines, or celebrities in that niche and putting four to five audiences in this case ad sets in one campaign and don’t spend more.


Just to note here, don’t spend more than 50 or 75 on a product without analyzing the results to make a decision based on those results. So the way you’re going to do that testing, not that we cleared up the basics, is a CBO campaign budget optimization campaign with a maximum six audiences. I said four to five but maximum six at 25 to $35 per date. What that essentially means is you’re going to go to your ads manager right here and you’re going to click create a campaign on the left hand side. Always choose conversions. Some different people say you should choose traffic engagement, reach conversions, but the really the campaign that drives the main amount of results is always going to be conversions. Traffic campaigns just give you people that click but never buy engagement. It drives some video views, some engagement to your, to your ads, some clicks, some maybe some sales, but the one that’s really going to drive it home and actually going to make a lot of profit for you is always going to be conversions.


We’re going to click that and then you can just give the campaign and name. So let’s do campaign one in this case or product number one, and then the daily budget here. We’re going to set it to 25 to $35 per day, in this case, $25 per day. Make sure it campaign budget optimization. Essentially what it means is that it’s going to set the campaign budget at the overarching structure, not at the ad set level or audience level. So you put that as on and then you continue and now you’re off to create your actual ad sets right there for testing. One important note, always keep the minimum spend per ad set or audience. In this case, at $5 per day. What that means is if you have six audiences, minimum $5 per audience per day, you’re going to set that campaign at $30 a day.


So in this particular case, we set it at 25 so we’re going to set a maximum of five audiences so that each one has a minimum of $5 per day. And also don’t set a CBO or a campaign budget, add only one audience because it will probably not spend that much. So we’re going to do now is you’re going to go to your ads manager, create that campaign. Always choose to purchase pixel. In this case, a brand new account, but we’re always going to choose a purchase right here and in this case it’s probably going to be red or gray if you haven’t used it in a long time or it’s your first time creating ads, but it’s completely okay. Just set it to purchase and then you’re going to go down in the bottom and choose your audiences. In this case location, you can only set it to the United States.


If you want. My targeting exact targeting strategy, you can click the link somewhere here. It’s going to pop up my Facebook ads targeting strategy and we’re just going to choose again to take out Ukraine, but United States and always what I suggest in the recent tests that I’ve done in my students, I’ve done targeting 23 plus. Unless it’s a product that fits very young people targeting 23 plus tends to have much more results or better results because people tend to have more money to buy or outside income and they tend to buy products online more and 23 to 65 plus always seems to be good. Let’s say we’re doing a pet product. In this case I’m going to target a brand for pets. In this case I’m going to choose pet co, which is a great big brand for pets. I’m just going to type in Petco right here and Petco pops up and this particular audience is 6.6 million, which is a little bit bigger than what I want normally to choose and for specific targeting measures, I want to be between 1 million, 3 million and so on, but 6 million for this test is completely OIC kit for the edit placement sections.


What I want to do here is only do Facebook newsfeed and Instagram newsfeed, not the other ones, so you can remove them by removing Instagram here, messenger audience network, and then removing Facebook marketplace video views. Vito feeds right column, removing stories in stream search and then making sure that in article as well as removed and then just adding on Instagram feed and then just having Facebook news feed and Instagram feed. Those tend to do really well. No need to touch anything else. Continue and now we’re actually going to create the ad I’m going to show you in just a little bit. Also, one important thing is setting a daily access spend limit and every audience to prevent CBO or obliteration. Essentially what some people say is CBO is campaign budget optimization or complete budget obliteration because that is what sometimes these campaigns do is you’ll actually set multiple audiences inside the same campaign and then one audience will just spend all of your money and the other audiences won’t do anything.


So in order to prevent that, you’re going to go to your ads manager inside the ad set section ad set right here, you have campaign ad set, an ad inside the ad set section. You’re going to go to the optimization and spending controls. If you have a brand new ads account, this is what it’s going to look like. If you don’t, it’s all going to be opened up. You’re essentially going to click on show more options at set spend limit right there at the spend limit and you’re going to set that to what we talked about with five, the minimum of five per ad set. That’s where it comes in. You add a spend limit, minimum five maximum. It’s okay to not set a maximum cause we’re only setting this rule per ad set, so every ad set, every audience is going to have a $5 daily budget so that it can at least spend and one audience doesn’t just obliterate the budget and take other budget from our CBO campaign.


So let’s go back to the presentation right here. Compared to that optimization, Nope. Even if your testing budget is very high, I always recommend starting small at 25 to 35 per day just because it does tend to do a lot better. If you start slow, you get some results, then you go up and up and up. Even if you have, let’s say $10,000 for testing on Facebook, I’ve seen a lot of people that have like $5,000 and they start out with like 200 a day, 500 a day, and then they just killed their budget because the account is new. It tends to not perform that well in the first couple of days. It tends to do well after you’ve gone some events, some sales, and you start to get better. So even if you have a big budget, just start small 25 35 per day and then scale up really, really hard, especially if your account is new.


So now how did test creatives and ad variations? What I would do, or what I recommend my students to do is to start with dynamic creative with one to two videos. What I recommend is scroll stoppers. Scroll stopper is essentially an introduction to your video. The first three to five seconds is scroll stopper is just to get the audience to stop scrolling. Essentially the same exact thing, two headlines and two ad copies. How do you do that and how you do dynamic creative. You. Let’s go back to the ads account here and you’ll see on top or below actually the optimization control. You’ll see dynamic, creative, provide individual assets like images and headlines and automatically generate optimized creative combinations for your audience. I’ve seen the best, best results when you test would then am a creative and you turn that into on and it basically says you can now upload individual things like images and headlines and then automatically generate combinations.


We’re going to set that to [inaudible] and now when you go to your ad in this section, you’re going to see here in the primary tech section, the headline section description. You’re always going to see add another option, add another option. What that allows you to do is for example, set one ad copy and then set another ad copy and then third ad copy and fourth ad copy. I don’t recommend going crazy on this and adding like 10 ad copies, 10 headlines because it’s just not going to work that well and there’s too many variations. So what I suggest, which is what I just talked about here, one to two videos or two different videos, just a different intro, different first five seconds and then two headlines and two ad copies, so it’ll be two primary texts, two headlines, and then on the top when you add your videos to different videos or the same video, just a different intro on the top.


Why do we do dynamic creative and why essentially is this the best type of thing to do after three to five days? The goal really would dynamic creative is just to test different variations that we have. It’s not to really scale up the dynamic creative because the problem with it is that it doesn’t pull social proof. What that essentially means is that if you put all of those different dynamic creative combinations, you aren’t going to get a bunch of lights or a bunch of comments or a bunch of shares on that dynamic creative ad because it’s constantly changing. What we want to do is get 10 or more sales with that dynamic creative and then build a master ad which is the ad that actually is going to pull a social proof and then from the master at it we’re going to create different testing campaigns and scale it up from there.


So then I’m a creative, it’s just a pasta. So we follow to choose our best combinations of ad copy, of video, of headline and everything. So we have a master at an ad that is ready to scale and do the best from that master at the way that you’re going to take those different ad copies and everything. You’re going to combine them and do them. We’re going to talk about in just two minutes, but I want to take you through how to create good ad copy and then how to create great videos for your Facebook app. Before we go on, I do want to congratulate my student Diishan who you will see on this video is making $500 per day with $250 in profit per day. If you want to become a student just like him, stay until the end of this video to schedule a free one on one strategy call with their meat or somebody on my team.


It’s going to be the second link in the description. The details will be at the end of the video and to illustrate this, I’m going to show you three ad copies that work and I’ve scaled up to let’s say one $10,000 and have massive social proof on the bottom here. As you can see, many mys on the left hand side, they’re basically selling a little children carrier or a baby carrier on the top and it’s a particular brand because it was made by a dad and he created this product so that the parents can put their baby on the back of their neck and carry the baby easily if they’re absolutely crushing it, making six figures a month in this particular ad, how it starts out, it starts out when we became parents, we wanted to create the best seed for our children to explore the world.


Tell Johnson, no region that and founder of many mice. That is how the ad copy starts. Then it starts talking about minimize is an award winning shoulder carrier. Putting your children first and then talking about a little bit about the features of the particular product shows a video and then it says buy or minimize today and start your inventions tomorrow. So the way that this app is crafted is by starting out with a statement from the owner, which I think is huge. If you don’t want to put yourself out there and actually talk like the owner of your business, you can also put a review on the top. It’s just something that a person is saying about your brand. If you’re doing a particular statement as an owner, for example, you, let’s say you create a travel brand and you can put on the top as an avid traveler, as a frequent traveler, I wanted to create this or as an expert traveler, I wanted to showcase this and then you show off the product.


Even though it’s drop ship, even though it’s a private label brand, maybe you can still do this with any type of product as long as it’s relevant to your audience and to the people that you’re targeting. In this case, it’s an owner statement. You can also do a review. For example, in the case study that I was showing from zero to 50,000 per month, there were a lot of testimonials of people saying this is the best pet bed that they would buy. It’s essentially a little bed for a dog and they were saying, my dog loves this bed. It’s the best thing I’ve ever bought for my dog. I had the best $40 I ever spent for my dog, and so on. Starting with a statement of a person really makes you stop scrolling. Look at what they’re talking about and then just read through their whole ad copy.


You descend the page and then potentially buy. So just a statement or a view of a person or an owner statement really makes a huge, huge impact on the person that is scrolling and seeing your ad. The second one here, outdoor pros, which you’ve probably seen again and again and again, this ad has targeted me like 10 times already. They’re basically selling a night vision scope for hunting. And what it says is hunting at night has never been easier. One, two third feature, 60% off. So the way you can do this for your particular product is take the audience or the particular thing that they’re using your product for. Maybe it’s a cleaning product, cleaning this has never been easier. Or taking care of your baby has never been easier, or cooking has never been easier and action or the thing that your audience is doing with the product.


So think about what is your product, what are people using it for? And then just add in has never been easier, simpler, better, more straight forward, whatever that thing is that the product does or the solution that the product provides. In this case, this night, vision scope makes people hunt at night and it makes it easier for them to catch the thing that they’re hunting. So in that way you can just start out with, let’s say you want to clean your kitchen, cleaning your kitchen has never been faster and easier. One to third feature, get it here. That’s also a great ad copy belt works in the bottom, it’s just the name of the product. And then the third ad copy that I wanted to show you here is wish you could have this hope you could that. And then it’s basically just a wish or a dream in the future, which you could just skate on snow skis, key skates do just that.


So what is the thing that your audience wants? Then you say, Oh, this thing can help you do it. So these three ad copies are really, really adamant to your audience. It’s not just taking a template and copying it over as actually analyzing your audience. What do they want, what are they going to use your product for? And then creating the ad copy based on that. In the bottom is just the next Olympic winter sport, which is a really good copy right there in the headline part where you can just add, you know, let’s say cleaning just became 10 times easier if it’s a cleaning product. And so on. These three ad copies I’ve seen do again and again and again, I’ve seen these patterns on a lot of different shipping stores and they tend to do really, really well so you can replicate them yourself as well.


Now for the second important thing where to get Facebook ads videos, and I know how to write your ad copy or at least three great examples of ad copy, how do you actually get your face to get to videos? There are services like Upwork, Fiverr and bands of ads who do great, great videos for about 50 to $60 are awesome and I know the owner of fans of ads and it’s great videos, but really the way you should be doing it is by going to Instagram, finding influencers and then having them do the videos for you, whether that be a testimonial video or an actual recorded video for you. We’ve seen that just natural videos are amateur videos tend to do really, really well. What you can do is go to Instagram and just type in hashtag and then the owner of that product, or at least something that a person would put on their page if they are your audience.


So for example, in this case, let’s say we’re selling a doc product or a pet related product, what we can do is type in dog a mom just like I found here. Then I found a really nice picture with about a thousand likes. I went to the page and it’s called mr Kevin doodle right here and it has 26.9 K followers. In this case, what we’re trying to do is stay below a hundredK or even 50K so that the price doesn’t have to be huge. What we can do is send them a free product on Instagram and obviously talk to them, inbox them on Instagram, then send them the free product. They’ll probably charge you maybe 25 $50 so essentially the same as these different services is just a great way to differentiate yourself basically for some product, especially saturated products, a lot of people use the same clips on Facebook.


You’ll see this again and again, the same Facebook ad video again and again, so it’s a great way to basically use different clips that are more natural, more amateur from people directly or in this case, influencers or [inaudible] full answers that you send them a message, you send them a free product, they record the video, and then you use that video or you can use it just as a testimonial like, Hey, I bought this dog bed for mr Kevin Doolittle and I absolutely loved it. It’s an amazing bed and now you can use that video for your Facebook ads really, really well. We’ve seen that using videos like this more natural, more amateur tends to give better results, especially in product testing, but you can just default to the services down below which are amazing as well, and you can just pay them about $50 get a really nice video and just go straight forward without having to send the product or anything.


Just wanted to show you all the options out there. So now that we’ve known how to create ad copy, how to create videos, how to launch the campaign, and how to actually do everything that has to do with creating the campaign, setting the budget, setting all of the creative, we’re going to do dynamic creative and then we’re going to analyze the results of our dynamic creative. So I remember I told you, you create that on a creative as two ad copies, two headlines and then one or two videos or the same video, two different introductions or two different school stoppers. You can go to ad sets under ads manager, just go to the ATS up level and click on breakdown. Right here you see a little tab called breakdown and when you click on breakdown there’s going to be by dynamic creative asset. What you do is you click there and then you can see exactly what image or video, what, what at what texts and what headline is doing better for you so you can know exactly and pinpoint what is doing better in each particular ad that you’re running.


Let’s say you’re running two videos and you want to know which one is providing more sales or more profit or has a better CTR, a better click through rate. Then you can just click on video there and it will show you which one of the two is better and what you can do there is essentially view performance per variation. Just like if you were showing two different ads under one ad set, it’s just a much straight forward way to do it. A way easier way to do it. You don’t need to duplicate a bunch of ad sets or create a bunch of different variations. You can just put them under dynamic, creative and view the performance of each variation. What I would recommend is a leaf for at least three to four days before you decide which variation is better. That is why I stated that you need to start with a lower budget first so that you leave it for a longer time running and then you can choose a winner.


Obviously based on your budget. If you have more budget and you can just go and spend more money on it, but I recommend 20 to 25 for at least three days, check the performance and then create your master ad based on the results that you’re getting from dynamic creative. Then you create your master ad, which is your little piece of creative from to dynamic creative. That is the best of all. Taking the best combinations, creating a master best ad, and then I’m a creative, like I mentioned before, don’t pull social proof, which is really essential for scale and longterm profitability. You need to have those likes, those chairs. Those comments. It creates a lot of trust and it just gets you better conversions. So then I’m a creative, allows you to choose from those multiple variations. Take which one performs the best. Take the top video, top headline, top ad copy and create an ad that is the best out of all of those that you can use in future campaigns.


Scaling that master at what you’re going to do is you’re going to take that master app, essentially the best ad from that dynamic creative testing and run it on a scaling campaign. Now we’re going to focus on creating more profit and more sales with that scaling campaign, five to 10 audiences that you can include, the audiences that you tested from the dynamic creative. Remember those four or five that you did before to see how it performs at a higher scale of audiences for an app or a product. In this case, to be properly scaled, it needs to be profitable on multiple audiences, not just one audience, and it’s amazing. Has a really high rule was it has to be replicable across many. If you want to get that product to 10,000 or more in sales and profit and the once the 200 limit from lookalikes.


What that essentially means is when you have 200 of each conversion event, in this case view content add to cart and purchase. Once you have 200 of each event, you can then create a look alike, which I explained a little bit more and test the master ad with lookalikes as well for CBO campaigns to scale. Remember we’re talking about scaling now, scaling that master ad always keep them minimum per ad set. Spend at $10 per audience. So in this case, in the testing, I told you $5 per audience, we set it. If you’re doing five audiences, it needs to be minimum 25 per day. Now if you’re doing five audiences, it needs to be minimum of 50 just like it says here. The number of audiences is five minimum campaign budget has to be 50 so in the CBO when you’re setting your budget, you need to set it to 50 the number of audiences you’re testing and that scaling campaign is 10 you need to set at a hundred so just to make sure it’s minimum 10 on that scaling with that master app and for lookalike campaigns, always separate lookalike audiences in different campaigns.


Then the cold targeting audiences, a lot of people just put them all together and they have different performance, different metrics. Facebook favors lookalikes more often than cold targeting, so always those are going to get better results and the cold is just going to be, they’re not really doing well in that CBO, so I would suggest separating them and actually getting better results on both of them. Now in order to take your master ad to more than $10,000 in sale or potentially $10,000 in profit, it’s important to note that the master out will only last so long. When you do that anomic creative tests, you get an app that scaled up, it will potentially go down. Sometimes some ads can last six months, a year or two years even, but most of the ads go down in a couple of weeks, so it’s important to keep that testing of four to five audiences.


With that, I’m a creative creating a master at it again and again because it’s important to always have fresh new master ads to test. Just the note there. When scaling audiences and look alike, specially look alike audiences, duplicate CBO campaigns, for example, that 10 audience, $100 a day CDO that I did here in the scaling, I can then take that, duplicate it into a $200 CBO and then scale it up right there, so actually duplicating it. Instead of raising the original one that $100 a day, I’m just going to leave it at $100 a day. What I can do is duplicate that into a new campaign and scale with duplicated one pro hack right here. If you see your results drop over one to two days. What you can do is create a custom audience of everybody that has engaged with your ads in the past 365 days.


Essentially everybody that has seen or at least touched one of your ads and exclude them from your cold and your look alike audiences and you’ll see that you have a dip or a very strong inconsistency with your ads or you can do is just exclude everybody that has engaged with your ads and now you have a purely, purely cold audience, not retargeting people that have already seen the ad again and again. We’ve seen those words multiple times in our campaign, so I highly recommend it to you. Also, if the scaling 50 to a hundred dollars CBO campaigns are profitable, what you can do is take the best audiences and like I talked about, duplicate them into a $200 per day campaign. Remember only take your best, best audiences that are profitable, don’t just because the whole campaign in general is doing well, don’t just duplicate it into a higher budget.


That tends to skew the results a little bit because there are some audiences that are not profitable, so only take the best, most profitable audiences, duplicate them into another CBO at $200 a day. What I would recommend is not go above 400 to $500 a day per campaign, per CBO, and as you scaled through this process of getting your campaigns higher and higher, what you’ll see is you’ll have multiple campaigns of cold and warm targeting, specially warm, which is look alike audiences at let’s say a hundred or $200 a day, which can potentially get you to a thousand or 2000 or even $5,000 per day. We’ve just scaled up campaigns just like this with CBO again and again and again up to 500 a thousand dollars per day in spent consistently over the course of a couple of weeks or you can do as well as create a retargeting campaign to compliment the scaling process.


While you scale with cold and lookalikes, you can create a retargeting. What I suggest is doing the same testing procedure as before that we did for cold one audience, four to five at one campaign, four to five audiences inside that campaign and this case you can just tag, take your master at the best little ad and do it as a retargeting or test and your retargeting ad copies. The important thing is for retargeting audiences per campaign in a new separate CBO campaign. If lookalike audiences are more profitable, remember to focus on them most of the time, but do not forget to keep testing cold traffic, so if you’re cold, your lookalike audiences are actually performing way better than anything else. You might be thinking, well, let me just scale my look alike audiences to the moon and make $10,000 per day with look like with profit.


But those will eventually go down and you’ll turn unprofitable if you don’t run cold because the lookalikes develop from cold traffic and they need it to actually develop and remain profitable and gain more data to get you better results. Now that you know my exact testing process and blueprint for taking products, creating dynamic creatives, ad copies, videos, combining them together and then scaling them up potentially to $1,000 per day. What to do now schedule a strategy call for free with me or somebody in my team. I am taking calls on myself so you can get the opportunity to talk directly with me, but only if you are serious. This is an application so you will have to fill out some questions and if we pick you then you’ll get a call for free with us for my automated drop shipping program. If you’re interested in working directly with me and my team to take your store to 10,000 per month in profit or more, we have students absolutely crushing it, so make sure to click that second link down in the description.


Second link down in the description, you’ll see it work with me and my team and there’s going to be the link right there. Second link in the description. Schedule a call, apply, and I will see you on that call if you want to see how my own student ever went from zero to over $20,000 in sales per month with $4,000 per month in profit. Check out the video right here. There’s going to be a video that pops up in a square right here. However, the $20,000 per month and is doing that consistently and you can replicate the results yourself. Make sure to comment, automate, automate down below for a free store converting store giveaway, like the video. Subscribe. Hit that notification bell and like the video and I will see you on the next one.

Published by rafaelcintronecomsecrets

Rafael Cintron from Ecommerce Dropshipping Secrets

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