Dropshipping in 2020 Everything You Need to Know (Shopify Dropshipping 2019-2020)


In this video I’m going to teach you exactly what you need to know to be successful in 2020 drop shipping and what are the changes that are coming and how to stay ahead of your competition and actually win next year and in the years to come. I’m here in Tbilisi, Georgia. There’s amazing view. Let’s get into a video right now.


Hey, what is up? It’s Rafael Cintron here and like I said in this video, I’m going to show you exactly what you need to do in 2020 it’s right around the corner and you’re probably thinking, is drop shipping going to die or do we need to be successful? What do we need to be ahead of the competition in this video that’s going to clear up all of those doubts. I’m going to teach you exactly the steps by steps that you need to follow to be truly successful and start making a ton of money next year and in the years to come. But before we start, as always, make sure to click personally into description, to schedule a free call with me or my team. We don’t have a course to give you. We don’t have a stupid webinar that goes on for three hours and does it teach you anything?

0: (01:06)
We actually want to talk to you one on one. Help me figure out exactly what you need to do moving forward to get the best success possible on your business and analyze what you’ve been doing wrong so we can improve it later on and make sure to schedule a call right now and comments, secrets, secrets down below. Subscribe to the channel, hit that notification now and that thumbs up button if you want to win an exclusive list of 10 winning products that I prepared for my mentoring program, people that pay a lot of money to get a mentor directly by me, I give them a list of 10 winning products that I’m myself, I’m advertising. If you want that list and you want to win that list for this video, comment secrets, hit that subscribe button, that notification about that, thumbs up and I’ll choose a winner.

0: (01:49)
Drop shipping in 2020 how to build a sustainable profitable business. A lot of people have been coming up. All these gurus have been just putting out a bunch of videos and they all have contradicting strategy. So you’re probably a little bit confused. Should I go general store? Should I go niche store? Should I do a one product store? Should I use click funnels? Should I do Google ads, Facebook ads, Instagram influencers? There’s so many questions out there and just by the students that I get, I know there’s a lot of confusion. A lot of students just don’t know what to do at all and there’s a lot of confusion. I want to stop that confusion right now and how to build a sustainable, profitable business. Do not expect quick and easy results. That’s just not going to happen. That was back in 2016 back in 2017 now it is a competitive business.

0: (02:38)
A lot of people get into drop shipping. They think they’re going to make a bunch of money very quickly. They don’t and they quit. That is the majority of people. So even though it is a very competitive business right now, there is still that cycle of people that get into it. They expect results in two weeks. They don’t get it and they quit. Just like any other business agency, consulting, whatever you want to do, there’s always going to be people that enter the market, go out for a month, it doesn’t work. They go out and I leave space for people that are actually committed to getting results and true profit. So it is a competitive business. People are catching on. They kind of know what this whole drop shipping or getting those products from China. We get some customers on our stores that ask us before they even buy, they ask us, is this going to come from China because I ordered from somebody else.


I don’t want the same experience. So we did that. We get that people are catching on to the fiscal model. Maybe they’ve gone already a product from China that sucked or took like two months together or was even a scam. They didn’t get their product at all and now they’re kind of skeptical about buying. So people are catching on. It’s very important to look very trustworthy. All these fatty countdown timers, all these family pages that you build in 20 seconds do not work anymore because people know, okay, this might be like that other ones that I ordered from last week and they might screw me. This stuff, niching down and building a brand is going to be the best way that you need to stand out and create a profitable business. A lot of people are just creating a general store. They’re scaling that up and they’re just doing general store general search down, so general store, but the real way to do it is brand one product store and scaling that as much as possible or just building a niche, one brand, like really a very, very strong brand.
One of my students do about 50 to 60,000 a month in an extremely competitive niche. The ways of beating everybody, the way’s profitable every single time. The way he’s building all his competition is he has a very strong brand and just like I talked about in my last video, you can’t start there. You can’t start with a niche. You can’t start with a brand and say, Oh, this the thing that I’m going to do and commit to it 100% because you don’t know if that’s going to work. So I recommend going general niche and then build a brand. So you do have to start general. Just don’t expect your general store to be super profitable all the time. Like I have one buddy, he’s doing about 300 department a thousand a month on Shopify with a general store and now he’s already built his brand. His brand is through about 40 to 50 grand a month and he knows he’s going to transition from the general store, his efforts and his money from the general store to the brand and scaling the brand because it is a more longterm basis.

0: (05:16)
You will have a lot of more brand equity, a lot of people returning customers, a lot more leverage to beat everybody else than if you’d just have a general store. You’re competing on price, you’re competing on the next trend, on a brand you’re competing on. This is the product that we love. We understand their audience, we know exactly what they need and we’re going to beat everybody else as soon as they’re consistent. Move on to a drop shipping agent or fulfillment service. I’ve talked about fulfillment services here on the channel. I don’t want to promote any specific one because there have some that being quite a disappointment because I don’t want to promote any fulfillment services at the moment. The best route that you should go for is a Chinese drop shipping agent that has been the best for any student for anything they beat.


They are very reliable. They will take payments in bulk so you can pay them after let’s say a hundred orders. You can pay them, let’s say a thousand or $10,000 you can pay them, they’ll ship all those orders and be very reliable and you can build a relationship with them really, really well. Eventually to get the drop shipping agent as soon as possible. If you want to know exactly how to get one and check out the link down in the description, you really should move from general store shipping in three weeks to brand shipping in two to five days or as as long as 10 days. But that’s kind of the the timeframe that you should shipped with it. So the next one here, finding profitable products, a product that provides value to your customer creates a sense of FOMO, fear of missing out or solves a massive problem.


This is going to be the main thing for finding products. It’s not going to be the next hype you one, it’s not going to be the next one that’s like, Oh, this is a wild product I need to buy now. That worked a lot, but for now you really need to provide value with your products. If your customer goes to your page and it’s just another spammy product and they’re spanning page, they’re not going to buy it for you, not matter if the product is cool or if it’s a new trend, it’s a new height. You will have to either solve a massive problem, solve a problem that that customer is experiencing on a day by day basis basis and they really want to solve that or it creates a sense of fear of missing out. A lot of people are buying on this. It is creating that trend and people want to jump on it as soon as possible as well as just providing value.

0: (07:27)
Like why would people buy that product? You need to provide value in exchange for their money. That is the best way to get them to buy higher margin products with a higher perceived value and are not easily found as the local retail shops. So I’ve seen a lot of people promoting products that people can find anywhere. They can go to Walmart, they can go to target, they can go anywhere and buy it. You really need to stand out from that and make that sense of you can’t find this in stores or very limited because that is very important for selling online. If somebody can go 10 minutes to their local shop, get it right now and buy it for cheaper. You really have no leverage against somebody that can do that. The way to do that is to find products that are really not accessible to anybody, only online and only to specific stores and also with a higher perceived value.

0: (08:14)
So now just some cheap products that they can get for 10 50 bucks, no something that really looks like it costs what you put in that cost and also higher margin products are going to be easier to sell. I see a lot of people selling like eight $10 products free plus shipping is, it’s not dead but it is a very hard business model to make work right now and there’s a lot of competition to make it work. I would not recommend is going free shipping from now. Really I would not recommend it. I would go for higher margin products, 30 40 or even a hundred dollars margin. That would be the best route to go for. I suggest starting small to 20 to $30 price all the way up to 50 is a great way to learn marketing, learn how to scale a product properly and then go up and scale with more price.

0: (09:03)
And the last thing, niching down and understanding an audience. So what I was talking about from my last video is that you really need to understand your audience, understand your problems. One of the brands, so we talked about co rail makes products for only cyclists or sell products for only cyclist. People that cycle a lot on their bicycles and they really know what that audience is constantly looking for. The ad products that fit that audience solves a problem for that audience that audience is constantly looking for and they can’t find it in local retail shops. They beat everybody else, every other general store that has tried to compete against them because they know the niche, they know the brand. So that’s why I say you start off general and you start off testing. Then you find a niche that you love or that you’re really passionate about or that you have a lot of data proven that it is a good niche to scale on and then you brand that and you absolutely crush your competition from there.

0: (09:53)
Now for traffic sources and ads, Facebook ads are getting more expensive by the way, by the date, the way to beat it is one being better at ads being better at creatives themselves, ad copy videos, images and technical testing. We’ve been doing a lot of technicals testing with CBO, cost caps, cost Scouts is one of the metrics that you can choose or one of the bidding options that you can choose on Facebook, there’s bid cap, target cost and lowest costs. I suggest trying out cost cow. Some students in my mentoring program have been trying it out very profitably and have been getting a lot of sales below their break even point by and cost caps as well as dynamic creative and different bidding strategies. So the way to really beat somebody at Facebook now that Facebook is taking control with CBO, they’re trying to take control off of the advertiser and into their platform until their algorithm.

0: (10:42)
You really need to create ads that stand out. Creative testing is going to be key for anybody. You need to beat other people at creative. You need to have better videos. You need to have better ad copy. Those days of pudding, just two random lines and then the link I really got. There’s way too many competition. There’s way too many people doing that. You need to send out. You really need to think your ad copy through. What is that audience thinking all the time, that audience that you’re selling, that product, what kind of value can you show to your at what product does a problem solve? Talk about it in the ad copy test, multiple ad copies, multiple videos will still images so you really stand out from the crowd. That is just doing those drop shipping style ads and also testing out the different technical tests. I suggest you start out with CBO learning CBO really, really well and doing cost scaps different bidding options. So you understand the platform really, really well. If you want to know Facebook ads and how to create viral Facebook ads, check the link down below. There’s a video on that as well.

0: (11:41)
The second way is Google ads and higher intense traffic people are price hopping a lot and much more now than before. So if they find, let’s say a product on your store or on another store, they’re gonna go to Google and they’re going to type the name of that product on Google and see if they can find a cheaper or see if they can find it from more reliable source. So if you’re running a product on Facebook, it just makes sense to run it on Google because one, you’re going to get people that are already searching for that product on Google already. They’re already searching for that product already searching for keywords related to that product. So you’ll get those people as well as you’ll get the people that come from your face to guys. They look up your brands or they look up your product online and that’s the first thing that pops up.

0: (12:23)
You get the sale from there. That happens a lot, especially for my students that have brands. They look up the brand name or the brand products, brand reviews, and then they find the first Google ad that pops up is them with their product. They buy it off of that. They get a cost per purchase of like 20 cents because they’re coming from Facebook getting re-targeted. It’s not technically your targeting, but it is then going from your Facebook ad to your Google ad and then buying from there. So that’s definitely something that you need to know and the place to go for that is Google is definitely recommends you start looking into Google ads and what to do in the platform. And the third thing is Instagram influencers and fueling organic growth through Instagram giveaways and Facebook groups as well. And my mentoring program, I’m teaching them a lot about organically because a lot of students, they come in and they haven’t very low budget, so I teach them as well as organic traffic.

0: (13:11)
One of the students is absolutely blowing up on Instagram. He’s doing giveaways of very small products, not really that much. Costs of the product for him and his giveaways blow up because of the high perceived value. So if you can get a product like it doesn’t cost that much and you can put a higher perceived value like 30 $40 and doing a giveaway on Instagram, getting people hyped up, getting people to comment, add their friends onto the account, you can really blow up an account for easily Facebook groups as well with creating your own Facebook group, getting an image of yourself and I’ll be your brand in another focus group. That helps a lot in getting people to buy from you as well. I’m getting an edge over your competition. Selling a product that is digital, a digital product as well as your physical product or a complimentary live improving product helps a lot.

0: (13:56)
There’s a lot of people this and one of the ones that’s doing it very profitably and I’ll show you right here. Um, I saved it here and I’ll show you right now. It’s called twice the speed.com and you can check them out. They’re a very, very good brand and they’re selling visa, little training bands, these resistance pants, but they also sell an accelerator, a seven day accelerator in a 30 day speed train systems. They are absolutely blowing up on Facebook ads. If you check them on Facebook and we’ll go back to twice the speed.com this particular ad is doing insanely well in 10 months, I think it’s been running. It’s been running for 11 months at this point and it has 10 million views with huge engagement right here and it’s just absolutely going crazy. You can see this little bands and when you go to a particular website you have both the bands but also the digital product, adding a digital product, whatever that is.

0: (14:50)
That’s why understanding audience and understanding your niche, it’s going to be key for anybody that wants to be their competition. Just succeed with everybody else. If you know your audience, if you know what they’re looking for, if you know the digital products that they’re looking for, you can combine that in a bundle with your physical dropshipping products and just absolutely beat everybody else because you have that edge of not everybody else who’s going to do that digital product as well. And that creates a higher perceived value. Again, it’s going to help you a lot. So for example, they have 30 day, um, faster training, then run faster within seven days and then activate fast Twitch plus muscles with the, with the resistance bands, then you have correct speed ladders, how to jump higher sports. Physical workouts are absolutely killing it with this. And they have, uh, won a scholarship full ride finest.

0: (15:38)
So they have a college scholarship. Find it right. So people that use, think about what are people using your product for and what kinds of people are using our products. So for this one in particular is for people that want to be faster, they want to be, um, this one, let’s go back. So this is for people that want to be faster, they want to be better athletes. They want to essentially perform better at the gym or perform better at their sport. What else do they need? For example, they sell them how to get a caller’s college scholarship, how to train faster workouts on how to train faster. It’s not that hard to create a course that small, right? So if you want to create a course that’s like $1,000 $2,000 where you’re selling really, really high mentoring program, it’s going to take you ages.

0: (16:18)
I know personally, creating a course takes an insane amount of time, but if you’re creating like a seven day course and selling it for 2030 bucks, it doesn’t take you that much time. It might take you maybe a week to create it and now you have an extra product, an extra bundle that’s going to be everybody else selling the same stupid thing. So if you’re selling a product that’s saturated, sell it with a bundle. I have one of my students that selling resistance are products just like these ones and he’s selling a training on that. People buy the bundle, it creates a higher perceived value than everybody else. So selling digital products definitely key example as digital products can be eBooks, digital guides, mini courses, cheat sheets. You can even send them a PDF on how to train better, how to be better athletes, better people.

0: (16:57)
If you want to sell something like for beauty, you can put a guide on 10 tips on how to get better makeup or you can create a course on it. If you’re a girl and you want to do the makeup on yourself, create a course on it, hire somebody to create a course on it. Just there’s so many options to create it, to do a course on top of your physical one, it’s going to help you a lot and lean on with the digital product as well. And then upsold, adopt, drop shipping product. So if you have like a seven day training, you can create ads to the seven day training, get their email, give them, maybe even give it for free, like give the Sunday accelerator for free and then sell them the product on the back of that so that that could be also another angle that you can use.

0: (17:35)
Definitely recommend you get into that because it is changing the game a lot. Selling a digital plus each physical right now scaling into a real distance. Hiring a team is definitely a big one. You can hire one with upwork.com or online jobs stuff. E H definitely for hiring Filipino people are great and also systemizing product research launch and creative testing process. I definitely recommend you start getting people from product research. That’s going to be one of your biggest time sinks and it’s really easy to outsource. Like if you look at Upwork, there’s a lot of people that do product research. If you go to upwork.com and we kill it here at product research and we tied that in and we look for that. There’s going to be a lot of people available for this particular position. I give my students my own product researchers and who to use for about research, but there’s a lot of good ones.

0: (18:24)
Shopify product description expert. Um, let’s see this one. Web research, eCommerce, eCommerce product and category description writer, data entry specialist, uh, Amazon product and FBA. Amazon product research by the description of web content, probably research, there’s a lot of them. There’s a lot of people here that don’t charge that much. This one is a bit ridiculous but let’s say 16 per hour, 11 per hour, 12 per hour. And you can really find really good people for not that expensive. I recommend you outsource that one as soon as possible. It is joint. Thank you. Eight ton. A ton of time and it is easily outsourced and systemize to scale to a really good business. And how are you going to beat everybody else? Is systemizing the process, systemizing your product launch. Like for example, we don’t spend, let’s say like 10 12 hours launching a product. You have somebody looking for the product.

0: (19:12)
We have somebody importing the product and then creating the infrastructure for the product. I then go in and create the ad copy. We have somebody creating a video and it takes us maybe an hour or an hour and a half of our time to actually launch a product. We have a team in place to do that when we systemize everything, so as long as you, as you start getting to five thousand six thousand a month in profit, systemize, create a launch process, creative testing process where you know exactly what’s needed to put where and you can launch very, very easily. That’s a way to stay ahead of the competition and then using tools and systems like a Sana, blocking your calendar specific word times and having a product success manager. That is something that’s key. I heavily recommended, if you look at my calendar, you really do need to have things blocked off and I’ll load my calendar here just so you know what I’m talking about.

0: (19:58)
And then as sauna is a great tool that I use for task management. You’ve got things you need to do during the day. Don’t think you’re like having a nine to five and you need to do the to do lists. But it is a great, great to do lists that you can follow and you can untick things. You can put due dates to. For example, here I pulled up my econ secrets mentoring to do list and you can put it, for example, I need to do a YouTube video. For example, today you’re doing video filming and then I can put down here I need to order three videos for drop shipping, order three videos for drop shipping. And then you can put here drop shipping. And then you could put, let’s say hire a new product researcher, hire new product researcher, and then you can put due dates.

0: (20:37)
So September, maybe I need to do it by Friday and then also assign it to somebody. So if there’s somebody else in your team and this particular one is just a demo, I’m not showing you the real one cause I don’t want to the names of everybody, but you can sign um, assigned people and also put marked for today and Mark upcoming Mark for later. You can put subtasks on them. So if it’s hire new PR, it can be trained new training for product researcher. So you can do sub task on it. I definitely recommend you get them. They didn’t pay me for this. They have a free plan. It’s absolutely for free. So it says upgrade here is the free account, but there’s really no cost to it. And they didn’t pay me anything. I just really liked the tool. And also on the calendar, on Google calendar, you will see here that my days are packed.

0: (21:18)
So for example, when I wake up in the morning, there’s research and development. I wake up later on because right now I’m in Tbilisi, Georgia and it’s like 7:00 PM here and it’s like 11:00 AM in the U S so I wake up a little bit later and then I go to bed maybe at 2:00 AM or something. And there’s always things to do at my calendar. So for example, from here from six 30 to eight 30, I’m filming a YouTube video, which is what I’m doing now. And then we have mentoring content that I’m going later, checking on my Facebook groups and then [inaudible] students. So I have a call with a student right there and then net tomorrow it’s going to be research and development. So researching for um, either of my drop shipping sores, all my consulting business, one of the two I’m going to do research on that.

0: (21:58)
It’s all drop shipping work from two to five. I’m going to do three hours of shipping work on our stores, maybe. Um, launching new products, hiring somebody for the drop shipping work. The specific ones go into Asana. The overall ones go into the calendar. So I know exactly what I need to do. At what point in the day and if somebody says, Hey, can you ask, can you ask me some questions tomorrow? Where can I get on a call with you? They have to fit in to this. So then it’s a make a Facebook page or post. And then in the bottom it says publish you two videos. I’m going to publish these videos tomorrow when you’re watching this mentoring content. Again, mentoring content, I’m hitting mentoring content really hard. So now it’s, it’s one of those times in the year where I’m really improving content and updating all the things for our mentoring program.

0: (22:40)
So again, Friday drop, shipping work, and then the same thing next week I have all these things that I need to do and on Sundays I take my day off with my wife date, so I’m not going to do anything during that day. So just check some messages from the mentoring program, film, YouTube video and it’s all real restructured and really, you know, to the, to the hour what I am doing and every single day because if not I would go insane and all my businesses would go bankrupt if I didn’t have this. But I didn’t know exactly what I needed to do at every single time. And I highly recommend you do it as all I’m asking up there really keeps you on track of everything and they’re both free, free, free freeze. So the last thing is finding supplementary products to upsell, ensuring customer satisfaction. You can even run an ad for post-purchase.

0: (23:24)
So if somebody buys from your store, you can run an ad after they buy saying, Hey, are you satisfied with our product or satisfied with the purchase, satisfied the customer experience. Can you fill out the survey you got serve me to people. I do this with my mentoring. When people join and like a month later I send a survey to fill out and see if they’re satisfied with the program. That helps a lot. You know, products for the same thing. You signed up pain, can you leave us a review on Luke’s and also fill out the survey to tell us, you know, don’t make it too long. Like make it easy for people to do so you know what’s wrong with your process. Maybe it took too long to get them, maybe your customer support sucked. So now you know directly from the customer what sucks and what DNA or what you can improve on.

0: (24:03)
And then nailing down into products to be the top destination for anybody that wants it. So if you want to be the top destination, if you want to be everybody else, you really need to have an edge over everybody else. And if somebody is looking for that product, somebody who’s looking for your brand, for your niche, for something in your niche, you are the destination to go to. So now what you do next, 2020 is going to be the year of Reiser’s and quitter. So drop shipping is getting more and more competitive, but at the same time, more people are throwing into towels and more people are getting into it and they don’t get results in three weeks that they really just quit and they throw in the towel and it’s just like any other business, there’s going to be more competition. But the ones that stick with it for the long term are gonna win.

0: (24:43)
And also something that I did not mention, I didn’t want to show other case studies here. For example, lens ball is one that I’ve talked about a lot and then nine months sober. So when it comes to branding your store and creating, um, just domination in that market domination and the niche isn’t going to get you to 100,000 a month level. This particular store, nine months sober is absolutely dominating baby niche crushing everybody else. They’re making 100,000 a month or more. This is what you need to do. You need to first create a general store test, then find your niche. Absolutely hone in on a niche, not give up on that niche after you’re 100% sure of it and just it. These particular ones are launching a lot of products and these products or products, other people are trying to get, trying to launch, trying to get profitable ender and nail Eddy, everybody else cause they’re focused on that niche.

0: (25:30)
They do research every day. Try to learn about the niche as much as the camp like really just master your niche, master your audience, figure out their problems, figure out their why. Figure out exactly why they buy our products. What does their life look like on a daily day, day by day basis. I go 100% into this because those are gonna put you at every competition. We’re ready. I copy is going to be 10 times easier to write it if you understand what kind of person is going to beat it. So make sure to go through just your niche and just analyzing. Absolutely killing everybody. They’re crushing it on sales stores. It shows they’re making 96,000, 293,000 per month on the baby niche, which is an insanely competitive one. You’re questioning everybody and absolutely beating them because they now have down on it and a mastering it and also the lens fall one.

0: (26:15)
You can also create very personalized products are not personalized, um, just customized for new products in the market that don’t exist. So when you really know your audience like these last fall, they really know photographers and what they want or what they need. They’ve created this last fall for photographers. I’ve talked about them a few times so you can create amazing pictures with it and they crush everybody else in the photography niche just because they understand the audience so well. They create products that that audience is looking for and they do videos, they do that, our ads better. Just everything for those audience, for that audience, for those particular photographers that are looking for a better product to improve their photography lens fault makes that lens ball provides that because they just understand the audience better than everybody else. So understanding of the brand, understanding your audience, having faster shipping times, creating a sense of trust and safety in your store and your brand is going to be the weight to beat everybody else.
There’s no easy way. You’re not going to make money in two weeks. You’re not going to make a ton of money in a month. You are going to make a lot of money. If you stick to that niche, you stick to a brand, you absolutely master it. You can get to a level of ninety seven thousand two hundred ninety four thousand per month for sure. You can get into a level if you first do the process that you need to start. So master your niche, become number one in your industry. And the last thing is schedule a call right now with me or my team. Go to the first link in the description and schedule a call right now. We want to help you one-on-one. Take your business to the next level. It’s not some random course that doesn’t teach you anything. There’s a lot of new courses popping up every single day and they disappear in two to three months because they don’t work. They don’t get results. W talking one on one to somebody gets results. So make sure to schedule a call right now and we’ll call. And lastly, if you want to learn how to turn $1,000 into more than a hundred thousand dollars per month, check out. Got video right here. Check out this video right here. How to turn it into $1,000 drive shipping into more than a hundred thousand dollars per month. Check it out right now. Subscribe to that notification about that. Thumbs up, come see, but go up and schedule a call right down in the first place.

Published by rafaelcintronecomsecrets

Rafael Cintron from Ecommerce Dropshipping Secrets

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