In this video, I’m going to show you exactly how we made $8,000 in just 24 hours and how we do that on a consistent basis with Facebook ads and specifically CBO campaign budget optimization, Facebook ads. I’m also going to show you some proof of how we turn $90,000 into $190,000 with CBO and the exact step by step strategy that you need to follow to do the same for yourself. Right now let’s find out
Hey, what is up in this video, I’m going to show you the exact step by step CBO face of campaign budget optimization. It has been going on for a while right now and in September, in just two months it’s going to be the default for Facebook ads. So you really want to make sure that you know the right strategy to follow it and I’m going to show you the exact one that we follow and that you can put in place for yourself. And as always, if you want to win a free one on one consultation, call directly with me. Make sure to comment secrets, secrets. In the comments below, subscribe to the channel, hit that notification about. I will be checking and if you want to learn how to go from zero to 10,000 per month on Shopify completely for free. Check on my masterclass in the first link in the description and lasting.
If you’re interested in one on one private call mentoring with me. If you want to get on one on one calls every single week directly with me, I’m happy to announce we’ve opened up the private coaching program again that has gotten students to 42,000 a month, 30,000 a month and even 500,000 in less than six months. If you want to meet my next success story and get one on one private calls for an hour a week directly with me, not just the group coaching, not just the group mentoring but actual one-on-one. Check out the second link in the description to apply. All right, before we go into the actual strategy for some proof and for you to actually trust what I’m saying. I know there’s a lot of skepticism and a lot of fake reviews and fake results out there, so I want to show you what’s real.
So let’s go into my ads manager. Right here. You can see thousands and thousands of purchases right here, 8,982 purchases, and you can see we spent $91,000 on face accounts to generate about 192,000 what if we pull up the calculator right here? 192,000 mine is a 91,000 or 91,200 almost is 100,000 and $800 profit. Obviously this is not all profit because we do have to spend money on the products, the products, 8,982 orders. The average order cost for us is about $5 USD, so it’d be multiply $8,000 times $5 that’ll be $44,000 and then 44,910 a hundred thousand that we calculate it from before minus $44,900 that’ll be about $55,000 profit for two months. Which I considered to be really good. It’s about twenty seven thousand twenty eight thousand profit for one of our stores. I’m not gonna reveal this store yet because a lot of people, whenever your stores or ever revealed products, they essentially take them and they saturate them or you know, a lot of people are watching these videos, thousands of views.
It’s really not that great of an idea to share with you, but I will reveal it a little bit later on and obviously to my inner circle private program and you can see all the campaigns that we have here in 900 purchases, 400 300 300 et cetera. All of these campaigns are all CBO, campaign budget optimization, and we’re going to go into the keynote in a little bit and I’ll show you exactly how to do the CBO properly and we’ll set up a few CBO campaigns. But first, just a little bit more proof, I’ll refresh the page just so you know it’s real. This is not Photoshop. I’m not using the inspect tool to change up numbers. This is all real. So some of these campaigns, they’re a little bit over the profit margin, not that profitable. This one is like slightly break even right there.
It’s spent 5,000 to make 8,000 and with product costs it’s going to be around maybe 500 profit, maybe a thousand profit. But we also, if we sort by ROAS, we’ll have some campaigns that are extremely, extremely profitable right here. This one spent 600 made 3000 so this is about the a hundred purchases. It’s going to be around maybe 2000 profit from a small campaign and all of these ones that are actually really good. This one is super profitable, 2.4 K 8,000 made 300 purchases. So a lot of these campaigns they ended up being slightly above the margin or slightly above a profit margin of break even. And there’s some that are massively, massively profitable. There’s obviously some that are loser campaigns. You can’t really expect your, all of your campaigns, all your campaigns for one product or for one store just to say to be profitable. There are some that are going to be very unprofitable and we have a lot of these that have like three rollers, three point something Rose.
Our average for us is two point 11 this is what you expect. A massive volume campaigns don’t expect more than 2.1 2.2 even 1.9 1.8 is going to be what you’re going to get on massive campaigns. So if you spend a dollar, you’re going to get $2 back with product cost, that’s going to be like a 20% margin, which is very normal in e-commerce. Don’t expect like an 80% margin or making $1 million and then 800,000 profit. This is what’s normal and this is what’s expected. I just want to make it very clear. A lot of people asked me for proof. Here’s the proof. The proof is in the pudding and I want you to trust me as a viewer, as a coach. So this is exactly what proof do you need more purchases. And here we can sort by purchase conversion value. So in the ones that make the most revenue, obviously the rural Oz is not gonna be that, that huge return on ad spend.
We spent 8,200 to make 21,000 which by everyday means it’s very, very profitable or you know, it’s made a few thousand dollars in profit. So it’s really good. And these ones on average are about two maybe 1.9300000000000002 point something they all add up and they make that 2.1 so $91,000 spent to make 192,000 this is to be expected in our stores and my company, we really strive to maintain this was, and I teach my students how to do it as well. So just some proof just to get that out of the way. Let’s go into the keynote. $8,000 and 24 hours or how we make consistently $8,000 per day as well as a hundred thousand dollars over the course of two months or more than a hundred really a hundred thousand dollars per month actually. So what you will learn in this video or throughout this whole strategy is how to test your campaigns, exactly how to test with CBO campaign budget optimization and how to properly test.
There’s like a million videos out there on CPR. Everybody’s trying to rank for that specific phrase or that topic. So I want to show you the exact process that we follow, exactly how to scale your winners to mourning $1,000 per day, which we do pretty consistently. And then processes for optimization once you scale your ads, once you pause and had and had to look at your campaigns, how to actually structure your campaigns and how to optimize them properly. Okay. The main question I get, and the main thing that a lot of people struggle with, maybe you’re struggling with it right now, is how to actually test products with CBO. And if it’s better than doing just regular ad set budgets or how to actually make campaigns that test properly, what I would do is do one campaign per product. So if you have a general store or a niche store, not a one product store, I would do one campaign per aquatic.
Just keep it very clean, not have like one campaign that has five, six products in it. It’s going to get very messy when you scaled to get paid per product. 25 to $35 per day on CBO with four to six ad sets. So let’s create a sample campaign right here. So let’s go to create campaign and you would start again. Let’s say we go to conversions and we hit conversions. Demo number one, we put campaign budget optimization. This is very important in the beginning when you’re creating your campaign, you want to make sure that you hit the CBO cause if not you’re going to forget it or you’re not going to set it up later. Set it up right now and do $25 per day. In this case, we’re going to put 25 here and then highest value or lowest cost, we’re going to go to right there.
Highest volume, lowest cost, continue right here. And then you’re going to set up everything just like a normal Facebook ads campaign and in the bottom when you set up your ads, it’s all going to be around that CBO. So each ad set, each audience is going to be under the CBO campaign. You’re going to put four to six audiences, like I’ve just said, four to six ad sets or audiences into that CBO campaign. If you want to learn how to do targeting on Facebook ads, check out the icon right here. I teach you exactly how to find interest and how to find audiences to test. But then essentially how you structure and how you test them. If you already have a winning audience, what I recommend is put it alone and it’s all CBO campaign. This is something that’s highly debatable. A lot of people have pros and cons to it.
If you have a winning audience, shoot, you put it alone in a CBO. Yes, starting from December, what a lot of people are going to do, it’s going to be default to make CPO. So you’ve got a winning audience. They’re gonna put it alone in its own campaign. We do that a lot. Some of these campaigns that I just showed you, it’s just one ad set, one audience that’s absolutely crushing it, getting purchases on its own under CPO, I would suggest putting that winning audience at $25 per day and it’s only CBO or doing what we call an engaged shoppers variation test. What does means is taking a winning audience, creating three ad sets under that campaign and putting one as engage shoppers, one as the audience without engage shoppers, and then one as the audience excluding engage shoppers. So you would have one campaign, 25 to $30 a day, that winning audience but divided into three different adsets.
This works really well and it’s a really find out if costs are higher when you add the engage shoppers or when you exclude the engage shoppers are good tests to do on your winners already. Physic optimizers for you on CBO essentially means we want to take your money, give us your money, let us optimize when you’re optimizing, when you’re testing, make sure to look at the stats. If a particular ad set is doing really bad, really, really bad on that campaign, you want to pause that ad set. You don’t want to leave it running and let Facebook do its thing. If it’s getting a really high CPC, covert your average CPC to your cost per click, you want to pause that average CTR, click the link. Click through rate is really, really high on the traditional, on the regular adsets and it’s really low on that particular audience in that CBO, pause that.
Do the optimization yourself. Don’t let Facebook take all the rains. They’re just going to take the reins of the CBO before we go on and make sure to subscribe and hit that notification bell on YouTube. Subscriptions don’t matter that much anymore, so if you do want to watch videos and learn from my context, make sure to click that notification about to get notified. Thank you. Now scaling your winners. Large budgets, CPOs tend to do much, much better than lower budget. If you have a 25 to $30 CPO, the $200 $300 CPO is going to do a lot better. In terms of scaling and getting results and getting higher rise. All those campaigns, the one with the highest or was are the ones with the highest budgets or the ones that are more stable and more consistent campaigns that 200% or 200 to 300 per day with four plus audiences that have already gotten 2.5 or to before.
So let’s say you have an audience that has gone into 2.5 rollers from before. Now you put it in a campaign to 200 to 300 a day. You can put four plus audiences. We like to look at that number because it’s the number that keeps them stable. We don’t like to put one audience at 200 to 300 a day unless it’s doing massive, massive numbers and it’s consistently profitable and scalable across weeks and months. And then you want to put four plus audiences. You show around four to five on that 200 300 days CBO. Those are the ones that I recommend my students that do really, really well to scale. Now the question duplicate or a scale the budget, what should you do? What I typically recommend my students and my top students that are doing three thousand four thousand in $5,000 a day, a hundred grand a month is to scale the budget of the CBO.
So let’s say you have a CBO at $50 a day. It’s doing really well. It’s getting a rule as of three to four very, very profitable. What do you want to do is scale that from 50 to 75 for example, 75 to a hundred a hundred to 150 and start scaling the budget on the campaign. The reason for this is that ad sets optimize and learn at the ad set level, right? When you have an audience that’s getting sales, the ad sets will always say learning at the ad set level. So you want to make sure that when you have a profitable campaign and you duplicate it, it’s going to relearn. It’s going to start learning again. All those audiences are going to start getting data again to then learn and then get better results. It’s better to increase the budget on the original CVO and if that’s profitable, then keep increasing the budget.
If it goes down, if the performance of the campaign, when you scale the budget, if it goes down, the performance dies. You want to scale down the budget. You don’t want to kill the campaign 100% you want to scale down to budget, see how it does at a lower budget and then keep on trying to scale it. If that doesn’t work, if it’s just scaling the budget is just killing your campaigns, then you want to duplicate that CVO. Let’s say you have a $25 CPO working well. Do you want to duplicate that again into a 25 or $30 CBO, et cetera? I recommend testing, scaling the budget first 25 35 50 75 a hundred et cetera before duplicating it. That doesn’t work. Then you go duplicate and you start duplicating campaigns. Now, optimization and budget, budget scaling like I talked about when sketching SCAD, scaling budgets up and it doesn’t perform.
Don’t consider it dead. Don’t consider the campaign to be dead. I see a lot of people scaling campaigns from 25 50 75 102 hundred and then an underperformed for two days and they pause the campaign and it’s like what are you doing? The campaign has been profitable for like a week and you just post it. No, don’t consider a debt. Lower the budget, lower it down. See how it does that a lower budget or like a medium budget cause you already skilled it and replace it with the budget that you had 24 hours later or from previous scaling step, right? The staircase of scaling, the previous scaling step. Before we go on, I do want to congratulate Phil group for winning the call from the past video. If you want to want to call comments, secrets, subscribe to the notification about, I will be checking.
Another key thing for scaling is duplicating high budget performers. So let’s say that 200 300 a day that you made in the beginning. Now you scaled that and it’s a 300 a day, very profitable. Or do you want to do is duplicate that into a 500 a day or then test 700 a day. But be careful with those that are more than 500 a day. I’ve seen a lot of people losing a lot of money with very high budgets. What I recommend is doing manual bidding on those. So if you have ad sets or audiences with 50 plus sales and very, very profitable, you have to find out your breaking and [inaudible] and add 0.5 to that. So our breakeven roads usually is around 1.6 1.5 so two plus or 2.5 plus. I like being very conservative with those numbers. You want to test with manual bidding.
And how you do this is you take one CBO campaign. So let’s say you create this particular CPO right here. You take assets and you put them under that and each ad set has a different bid. So let’s say your cost per purchase is like $7 for example, $7 cost per purchase. What do you want to do is have with one ad set at $7 one ad set at X to $14 when ad setsX three $21 et cetera, et cetera. You want to have around six or seven ad sets, one, two, three, four, five, six and seven all of that cost per purchase. So if the concept purchase is seven they were getting before, do you want to duplicate that? Ten seven times 49 will be your manual bid for that particular 10 pain. This is a little bit too advanced really for pretty much anybody.
So if you are at the advanced level, I suggest you take it to the next level with the inner circle. I teach this in detail and I can help you in detail on how to scale your budgets massively or in the private coaching, but for you to, I’m just going to leave it as I mentioned that you can actually do this and scale to around 10,000 even 20,000 I’ve seen some people scale 100,000 a day with manual bidding with that strategy. One, two, three, four, five, six, seven and then with that constant purchase, the one that is like X six or X seven I have one student right now with X seven like 49 or seven times his cost for purchase. He’s scaling to like three thousand four thousand a day. It’s definitely possible. It is more advanced, so I’m not going to talk about it too much, but you can do it at that level to end this video on a right note, if you want to learn how my student is doing 42,000 per month and just quit his job, check out the video right here, 42,000 per month, exact step by step blueprint. I go a little bit more in detail into what I taught him to quit his job and get to 42,000 a month with Facebook ads and more in detail about scaling and what you should do with your ads. Check out the video right here. Click it right now. Thank you for watching. Subscribe to your channel and hit that notification bell and I will see you in the next.