In this video I’m going to teach you about dynamic creative Facebook ads. The new method that Facebook rolled out this year, barely anybody’s talking about it. There’s no real training on it. I’m going to teach you exactly how to test multiple ads without having to create multiple ads and how to get an edge over your competition or right now 2020 and beyond and the ultimate hack to win at Facebook ads. Let’s find out.
Hey, what is up? In this video I’m going to teach you about dynamic creative Facebook ads, which is something that I’ve gotten a lot of questions of in my channel and I’m teaching my mentoring students how to do properly. I thought it’s also worth to share it. You’re on YouTube and have you test against your current Facebook ads so you can get that extra edge and that hack to your Facebook ads right now in your drop shipping store or in any business that you have now. Before we move on. I’m happy to say that the e-comm secret mentoring program directly with me, you get mentoring to take your business to the next level is open, but you have to apply by scheduling a free call in the first link in the description right there. You can schedule a fully free no cuss call with me or my team and start mentoring directly with me and lasting.
I’m opening up the one on one call giveaway, so if you want to win a one hour call directly with me for a whole hour looking at your business, analyzing every single part of your business to improve it. Take it to the next level. Make sure to comment secrets, comments, secrets down below, subscribe, hit that notification about, I’ll be checking if you’re subscribed. I’ll pick one person from this video to have a one on one call directly with me to analyze your whole business. Take it to the next level. All right, now I’m going to show you dynamic, creative, and this is dynamic creative demo right here. I’m going to show you how to actually create dynamic creative ads, that I’m a creative campaigns and how to analyze them and how to actually get that extra edge over everybody else. So when it comes to creating a campaign, you’re just going to go through the whole process again.
So you just create a whole new campaign here. I have a demo of it and you’re going to click either conversions or engagement. Wherever you’re going for, I suggest it’s conversions. So let’s say you do conversions and we’re going to put dynamic, creative YouTube, and I’m going to teach you how you set it up and how you do it all. So you click continue. You can either set it up as CBO, campaign budget optimization. If you don’t know what CBO is, check the link in the description. There’s a video on how to do that type of campaign. So let’s say we want to pick, um, let’s do view content. For example, just for illustration purposes. Here you will see right below where you choose your pixel. So let’s say this, the pixel, then you choose a pixel event. You will have dynamic creative, the option to turn it off on or leave it off here we’ll see provide assets such as images, headlines, and automatically generated optimized creative combinations of your assets.
So what essentially Facebook is going to do is you’re going to give it multiple videos, multiple ads, multiple headlines, descriptions, even called the action buttons. And they’re going to create variations or ads based on what you offer Facebook, maybe you say here’s three videos, test them as best as you can. Maybe Facebook is even going to choose the best video that’s gonna perform for you and they’re going to test those creatives for you in different ad variations. So lets click on right there and it’s gonna ask you to confirm that you want dynamic creative on and now you’re going to set everything else the same way. So the audience is set the same way. Let’s just leave it at that. Then we’re going to put here interested in cats. For example, just as an example, we’re just going to pick something general interested in cats.
Then in the bottom it’s just going to tell you absolutely everything, the same placements, cost caps, everything is going to be the same. When you go into the ad, this is where things change. So see the format here. Let’s pick a page. So let’s pick the new page that we’re testing on the demo. And now you’re going to see in the bottom it’s going to say primary text ad, other option, headline, ad, other option description at other option as well as in the top it’s going to say shoes up to 10 images or videos. So you can choose, let’s say you get five videos done for your particular product. Maybe you have a business where you have multiple different designs or variants of a particular product. You can get an image of each design and then put them all up in dynamic creative. So let’s say we want to put four different images in this case.
So we add image and are we going to pick all of these four images right here and they’re all going to be picked. And now those will be part of the dynamic creative app. So if we want to do four different ads, same hat light, same primary text, same description, same URL and same call to action, which you can also change. We want to do a variation for each image or each video, whatever you want to test. So you can do, for example, four images, two texts. So this is the primary text, the one that shows up on the top of your ad. And I’m just going to put a URL here so you know what I’m talking about and you can see the preview on the right side. So let’s put that there and you’ll see what I mean with different primary texts, different headlines.
The primary texts is the actual ad copy test that goes on the bottom. So let’s say I write here the best products ever and I’m going to take that out and it’s going to show up on the top. So that’s your top ad copy. Let’s wait a little bit until it shows up. Then the headline as well. So let’s say today, 50% off and see the best products ever shows up on the top today, 50% off shows up on the bottom. So you can test multiple ad copies, multiple headlines. So let’s create another option. Say the best products ever. Get yours here. So this is your first, uh, ad copy on the top, and then you put the link right there and then you create another one. Let’s say you want to test like five different ad copies. You don’t have to create a whole different ad for each ad copy.
You don’t have to go ahead and test five different ad sets, five different ads. You can just put five different ad copies right into the dynamic creative and even test at different dynamic creative for the image or video. And then a different creative for the actual ad copy. So let’s say here it’s, we’re selling out. Get yours here. Obviously think these through. Don’t write them off like this. Like actually think about the ad copy. Analyze your audience. If you want to learn how to create great ad copy, check out the video, how to create viral Facebook ads. So get yours here in the link and then you can add up to 10 right there. And then also in the headline section you can put today or sewing out for example, just as an example. And now all of those will be tested by Facebook. They’re going to pick different combinations off of those.
So maybe they’d pick image one with headline two and with primary texts or with primary texts to headline one and then even call the actions. You can change it so you can add another option. Learn more shop. Now if you have a different type of business, maybe you want to test out the different, um, call to actions right here on the bottom. The best way to do it though, this is a presentation for my mentoring program called technical optimization for Facebook ads. I make presentations like this every one or two weeks. And this one in particular is about dynamic creative and technical optimization. How to scale past 1,003 thousand per month, per day. Sorry, an ad spin and the best best practices for dynamic creative art. Two videos, two headlines, two ad copies, leave the call to action and the URL the same. So you’re testing two different videos, two different primary ad copies and then two different headlines on the bottom of your ad.
If dynamic creative is profitable over three or more days, let’s say that dynamic creative ad is giving you results is being profitable, then you can test the variations separately after. But I’m going to show you how to analyze exactly what variation is doing the best. So let’s say you put in four images, two primary texts, two T, two hotlines to call to action. What is working, what variation is doing best cause you have no idea. Facebook is just choosing random variations. Which one is actually working the best for you? And the Mo in the bottom here, I do want to emphasize if you want to make it change or you want to make the test to insisting that on a creative change, one thing, don’t start changing up two videos. The headline was changed. You got them all up because you won’t know what actually works unless you test.
Well, one thing, see the result, then test another thing. See the result. So how to analyze your results. Go to ad sets under ads. So let’s go back to the ads manager. Here. You’ll see dynamic creative demo. Go into the campaign. You have your campaigns, your ad sets, and your ads go into the campaign. Here you will have your ad set, go into breakdown on the right hand side, and then click by dynamic creative ad set. You’ll see that usually it shows up time delivery action. This where you can choose gender, country, every single thing. Action. You can choose the device, the type, the video view type, every single thing, and then you will see dynamic creative asset. Only if the campaign has spent and it’s dynamic creative campaign, it will show this. So maybe we want to see which image or which video is doing the best.
We just click on that. Now we see that we have four images that we added from before and they all have different reach, different frequency. They both got to result in this case is just a demo. It’s not actually a performing campaign, but let’s say you want to analyze which one is getting you purchases the least, which one is getting you purchases for the lowest cost, which one is performing the best, or which one is getting most of the spends. So in this case, we have four images here. These ones have all the same frequency and this one on the top is actually getting most of the reach. That could be that Facebook is analyzing that particular image or that video as the best performing video. You can also see the actual costs. So this one, the cost is pretty high and this one the causes lower.
So you want to analyze, okay, maybe this image or this video or this headline variation is the best for me. You can also check by check by text. So here you have two of the texts that we put. This one is getting all the results. There’s one hasn’t gotten any results and this one actually has spent a lot less. So if you see that one variation spent a lot less than the other one, you can test that one alone by itself. Then headline as well. This headline is getting all the results and then also call the actions descriptions. Every single thing about dynamic creative, you can just click on there, see the performance, see every single thing about it. And if you click on columns and then go ahead and do, for example, you’re running video, you want to see which headline is getting you more video views or which video is getting you more video views.
So let’s say you’re running three videos, you want to see exactly which one people are watching the most, which one is performing better for you? So back to the presentation, it’s going to show performance per variation exactly like that. Just like it’s showing performance between two ads under the same ad set. So it’s going to show it across all the variations that you have. It’s going to show you that performance and then leave at least three to four days, or at least 15 to $25 per variation to choose a winner. So let’s say you’re testing, like I said, two different videos, two different headlines, two different ad copies. Then you have all of those variations and one of them is overperforming everything else. Let it spend a least 15 to 25 or three to four days or more so that you can choose, okay, this is the best one.
This is the one that I’m going to choose and alone by itself. So then you want to take your top headline, your top text, your top image or video and test it all alone by itself in just a regular app. And then you can see right here you should find it. If you’re running at dynamic creative expense, then you should find that. If you don’t leave it down in the comments, I’m pretty sure you will find it. So that’s pretty much how you analyze your dynamic creative. This is an extra hack over everybody else. Nobody’s teaching this and this is absolutely going to crush everybody else and it’s going to push your results up as the ultimate hack. You don’t have to create a bunch of different ads of bunch of different videos. This is all right there in one single ad. You can analyze the performance and also Facebook is favoring dynamic creative moving forward.
It was just introduced a couple of weeks or a couple of months ago. Now they’re really pushing for it and everybody that uses it is going to have more performance than people that are just using regular ads. Do want to invite you to schedule a call with the first link in the description completely for free, no cost call, and if you schedule a call and you show up for the call, you get a private module from my mentoring program that I created only for my mentoree students. It will absolutely blow your mind on how to scale your business, your eCommerce store to the next level. You’ll get that completely for free. If you schedule a call right now and you show up for the call, make sure it’s scheduled right now. You don’t lose anything and let’s start crushing it. So that’s Facebook ads, dynamic creative, tests it out for yourself. Let me know how you go down in the comments.
If you want to learn how to create viral Facebook ads, how to create viral ad copy, viral videos, how to actually turn a dollar into three to $4 or more in profit. Check out the video right there. How to create viral Facebook ads. You’re going to see it right here. You can take the lessons from this video and then apply them into dynamic, creative and just absolutely blow up your results. Check the video right there. Subscribe to that notification bell. Schedule a call with me or my team down in the first link in the description. I’ll see you on the next one.
I’m a Shopify store owner currently selling about 20-30 orders per day of the Portable Handheld Mini Nebulizer and I would like to order a bulk order to process via a fulfillment center called Shipbob.
How long would the shipping take currently for 100 orders and do you have stock available to send now?
Also, are you willing to negotiate on price? I’m expecting 50-70 orders a day soon and would like to keep doing business with you if the first batch works well.
The Chinese Corona virus keeps growing a lot more. People are getting infected and in multiple parts of the world, especially China who is currently in quarantine and workers are not allowed to go back to their factories, to the manufacturers until a couple more days after Chinese new year. So it is going to affect the whole e-commerce world. Shopify drop shipping, everybody getting products from China, selling them anywhere else. It is going to affect our business even slightly. So I want to keep you updated and also I want to show you how to find product suppliers in the United States and all over the world so that you’ve do not have to rely on China exclusively. I want you to build a better business with faster shipping, better products, and also have options if things like this happen in China and we deal with a lot of delays, you can also use the U S suppliers and a lot of options that you can use to find them and build a better Shopify store.
Let’s find out now before we start, I’m bringing back the Shopify storage giveaway, so make sure to comment down below. Automate, automate and teach people how to automate their Shopify business. Subscribe if that notification about, and I like one if you want to participate in getting a full free Shopify store built for you and optimize to get sales and I’m happy to announce the free one on one strategy calls with me and my team directly. Yes, I am taking calls myself. Evie are interested in working with a mentor and a guide to help you scale and automate your store to six figures and beyond. They should have stayed until the end of the video and click that second link in the description to schedule a strategy call with me or my team. All right, so first of all, the update on the [inaudible] virus. As you can see here, 6,000 people have been infected.
So the last time I made a video it was around a thousand something, 2000 and I was jumped up pretty high. Also, there’s been more and more people dying from this and a lot more countries, almost 20 countries at this point, a couple of Europe, Dubai, us and Canada, all over Asia and Australia. So a lot of people all over the world are spreading this virus, especially if people are coming from China. When it comes to concerns of getting the virus or spreading the virus through your products. Let’s say you sell product from China and the person gets the product and opens it, they are not going to get the virus. The red shirt research says they basically can only last in that package. The virus can only last in the package for a couple of hours, maximum two to three days. Even if the person that packaged that in China is infected so they cough, sneeze or whatever into the package, they send it over to United States.
It can only last two to three days and it won’t ship that fast. So don’t worry about giving your customers the virus. That’s not going to happen. But there are some concerns out there of customers that are worried that that would happen. I would suggest just inform, educate your customers that that isn’t the case and that viruses only live a couple of hours on the package. Now when it comes to the about delays about people getting back to work in China and about delaying the actual opening of the factories and so on. As you can see here, my private agents supplier, I’ve been working with him for more than a year in China is basically saying, Hey, just saw your bit about Corona virus. First of all, it cannot live on the package for more than a date. So you’re sure that even Chinese people are aware of that. And also the only problem that he sees is the migration.
Migration basically means when people come back from Chinese new year and from being with their families, they might get this virus and carry it through. So there are going to be a lot of checkpoints throughout that point throughout getting to the actual factories, getting back to work, a lot of check points, a lot of delays and just people having a hard trouble to get back to work. So there might be other slight delays coming, but it should be all normal around February 10 which is when factories reopen. So you shouldn’t have any issues going forward through there. But I’m still going to show you these suppliers that you should use for us in order to avoid this whole thing. Now for the first way to find us and international suppliers, it’s really easy. It’s going here to AliExpress and usually how we find Chinese suppliers through AliExpress, but we’re going to do it with us international supplier, so if you are in the United States, Canada or any country surrounding that area or close to North America, when you’ll look for a product, let’s say you’re selling a dog bed for example, you’re going to type in dark bed on AliExpress.
It will show you all of the products in that particular keyword, so obviously all of the different dog beds that are available, and then there’s going to be this option of chips from shipped from this country and you’re going to click on ship from and then it’s going to show you United States, Turkey and China. So you can pick exactly from what countries you want the product to come from. It doesn’t have to be China. It can be, for example, in this case United States, all you have to do is click on the United States and it’ll show you all the suppliers that are available to ship from the United States to the United States. So it’ll show you all the ALEKS for suppliers that have warehouses, have products available in the United States. You can then ship them to your customers in the U S and Canada and so on, and you can just click on it.
Obviously that will have less orders. Typically there will be a little bit more expensive just because it is a us base or U S warehouse and they have the products in the U S it’s going to cost a little bit more, but there are a lot of them here that have a lot of orders. For example, this one is selling mostly from China and coming from China. Now that there is this problem, you can just click on ships from the United States and it will ship to the U S and very, very quickly in around four to seven days right here. So to actually ship via U PS and the shipping is a little bit more expensive. The product cost is going to be a little bit more, but now that we have this virus problem, then just going to help shipping from the U S making sure customers are happy. You might spend a little bit more, you might have to hassle a little bit more, but it is worth it for the success of your Shopify store.
So basically do this with any product that you like. Just type in the actual product that you want. So let’s say you’re selling like a snoring clip or something like that. There is this little snoring polit for people to stop snoring. You can just click on ships from and then put United States and I will show you only warehouses or manufacturers or suppliers that have possibility of shipping from the U S it also shows Turkey here, which is pretty interesting. Also Turkey and if you’re in Europe, for example, right now, I mean Greece, so I can change my location using a VPN here and I can just reload it. If you’re anywhere in Europe or anywhere around the world, you can just type in again ships from reset and it will show you all of the countries that it’s available to ship from. So in this case, Spain, France, Czech Republic, Italy, Poland, Germany, Turkey, and obviously China.
So if you’re in Europe, it’s going to show all these countries all these different possibilities. So you can definitely do it. If you’re not in Europe and you want to use a European supplier, I have to do is get a VPN or a proxy and just change it to like you’re in Europe. And then if you want to ship from the U S or Canada, do the exact same thing, show that you’re in the U S or Canada and then pick us from the shifts from, and you can find a lot of products on AliExpress that ship from the United States to the United States very, very quickly. Now, the second way, a more reliable way of finding us suppliers and really professional us suppliers is by using sail who you can get an account. There is a $67 payment per year to join sail mu and when you basically we can do is get an account and on suppliers you can look for, for example, like I was typing in, let’s type in product and then do dog a bed here and do a search here, do a search for this product.
And then we do a search for a dog bed. Let’s say that’s what I’m selling here. They’re going to basically put all of the different products that show up when you put dog beds. So it’s just sewing a lot of different products. I’m not sure why this search, um, is pulling up dog shirts. So let’s just type in suppliers and do dog bed again or dog on the suppliers part. It’s a little bit hard to use, a little bit complicated, but you’ll find very, very high quality suppliers and it tells you from where they shipped. So here the Chinese flag China from here in the U S flag, the United States. And what you can do is go to the actual supplier page and it doesn’t work like AliExpress where you can just import the product and use Oberlo or you Prolo to just import it and sell it straight away.
You do have to contact the supplier directly and set up a drop ship base agreement between you to then set up the drop shipping connection and then you can start selling their product. So it’s very professional. You do have to go through a lot of steps. The very entry is very high, but if you’re serious about your business, if you don’t want to scale up your products with more quality, it’s better shipping. Just really us made products then it’s going to be a lot better for you. In the long term you’re going to crush everybody else just selling cheap stuff from China and although it’s harder to get into, it’s harder to get to be structuring agreements. It is a lot better for you long term, so if you want to get into it, it basically tells you what supplier type they are. So usually just look for drop shippers on the system, on sale, do look for manufacturers or suppliers here that are dropshippers and then contact them, contact.
And then I would recommend if you are in the U S called them, call them up and say, Hey I am John and I want to sell your products on my drop shipping website. I’m looking to form a drop shipping agreement. Am looking to build a relationship between us. They tell you, okay these are the products that I have available, these are the prices. And then you can set up the integration with them. This is way more professional. It takes a lot more time to get a rolling and like it says here typically replies within three business days so it save more time. There’s a lot better quality, a lot better products that you can ship to your customers. So if you want to do it that way. And also it tells you how many years have been in business sale, who actually checks all of the suppliers for you.
So they vet and they make sure I build legitimate. And also some of these suppliers require a tax ID or an LLC. So this would only apply for us entrepreneurs, Canadian intrepreneurs that are more serious and they want to scale up really high. Then you can use some of these suppliers. Some just start off by working with you directly without any LLC, without any tax ID. So they make it easier for you. But if you, let’s say are looking to scale up your products and really build more quality, build a much more quality store, you can go on here, suppliers. And then let’s say you’re selling yoga products, just search on yoga, look for the suppliers on here, call them, tell them you want to build a drop shipping, uh, agreement or relationship. And then you can start selling their products on your store. This one sells from Poland, so also European suppliers, us like this one through a yoga LLC.
And usually the products will be either stuck in the U S or even made in the U S so the quality will be a lot, lot higher. Go and start finding your us or international supplier. If you want to go more in depth and you actually mouth my direct help and my guidance to help you find the best suppliers and obviously scale and automate your Shopify store in 2020 and beyond. Make sure to schedule a strategy call with the second link in the description I do take calls myself so you can talk to me directly. We can see if you’re a good fit to work with us directly and it will obviously tell you the details about it. Only schedule a call if you are serious about your business and you want to actually invest in a mentor and get somebody to help you scale and automate your business as much as possible.
Make sure to comment, automate down below to participate in our free giveaway. And if you want to learn more about how to scale and automate your store, make sure to watch this video right here. What I show you how mana one of my students was able to grow from zero all the way up to 20,000 per month with her Shopify store. And my mentoring and my training. So make sure to check it out right there. Schedule a strategy session with the second link in the description, like the video if you liked it, and I will see you on the next one.
In this video, I’m going to show you my entire six figure Facebook ads, a launch strategy that has created amazing results for my students here, here, here, and here. Amazing, amazing sales and most importantly profit from my own students started from scratch. Even people who are already intermediate or advanced from getting really good results and success with what I’m about to teach you. By the end of this video, you will know exactly how to launch a product, get sales and scale a product with Facebook ads to more than $10,000 per month. Let’s go. Oh, and also quick note, I got married so I’m feeling happy and I’m offering a free, complete Shopify store. In this video, we’re going to do another Shopify store giveaway in the next two to three weeks, I’ll be giving away eight fully built optimized store to run on Facebook ads.
So this stuff works really, really well, not how to test products most effectively on Facebook. There’s a lot of different strategies out there. A lot of people saying you should test this way and this way and this type of campaign. The best that really works for us and works for my students is one Facebook ad campaign per product, one to two products at a time. So let’s say you want to start with one specific product that you found through your product research strategies or you found here on the channel, whatever that is, you test one campaign per product and then you do four to five audiences of that product by either choosing brands, magazines, or celebrities in the niche of the product. So let’s say you have a product in the pet niche, then you’re going to go with brands, magazines, or celebrities in that niche and putting four to five audiences in this case ad sets in one campaign and don’t spend more.
Just to note here, don’t spend more than 50 or 75 on a product without analyzing the results to make a decision based on those results. So the way you’re going to do that testing, not that we cleared up the basics, is a CBO campaign budget optimization campaign with a maximum six audiences. I said four to five but maximum six at 25 to $35 per date. What that essentially means is you’re going to go to your ads manager right here and you’re going to click create a campaign on the left hand side. Always choose conversions. Some different people say you should choose traffic engagement, reach conversions, but the really the campaign that drives the main amount of results is always going to be conversions. Traffic campaigns just give you people that click but never buy engagement. It drives some video views, some engagement to your, to your ads, some clicks, some maybe some sales, but the one that’s really going to drive it home and actually going to make a lot of profit for you is always going to be conversions.
We’re going to click that and then you can just give the campaign and name. So let’s do campaign one in this case or product number one, and then the daily budget here. We’re going to set it to 25 to $35 per day, in this case, $25 per day. Make sure it campaign budget optimization. Essentially what it means is that it’s going to set the campaign budget at the overarching structure, not at the ad set level or audience level. So you put that as on and then you continue and now you’re off to create your actual ad sets right there for testing. One important note, always keep the minimum spend per ad set or audience. In this case, at $5 per day. What that means is if you have six audiences, minimum $5 per audience per day, you’re going to set that campaign at $30 a day.
So in this particular case, we set it at 25 so we’re going to set a maximum of five audiences so that each one has a minimum of $5 per day. And also don’t set a CBO or a campaign budget, add only one audience because it will probably not spend that much. So we’re going to do now is you’re going to go to your ads manager, create that campaign. Always choose to purchase pixel. In this case, a brand new account, but we’re always going to choose a purchase right here and in this case it’s probably going to be red or gray if you haven’t used it in a long time or it’s your first time creating ads, but it’s completely okay. Just set it to purchase and then you’re going to go down in the bottom and choose your audiences. In this case location, you can only set it to the United States.
If you want. My targeting exact targeting strategy, you can click the link somewhere here. It’s going to pop up my Facebook ads targeting strategy and we’re just going to choose again to take out Ukraine, but United States and always what I suggest in the recent tests that I’ve done in my students, I’ve done targeting 23 plus. Unless it’s a product that fits very young people targeting 23 plus tends to have much more results or better results because people tend to have more money to buy or outside income and they tend to buy products online more and 23 to 65 plus always seems to be good. Let’s say we’re doing a pet product. In this case I’m going to target a brand for pets. In this case I’m going to choose pet co, which is a great big brand for pets. I’m just going to type in Petco right here and Petco pops up and this particular audience is 6.6 million, which is a little bit bigger than what I want normally to choose and for specific targeting measures, I want to be between 1 million, 3 million and so on, but 6 million for this test is completely OIC kit for the edit placement sections.
What I want to do here is only do Facebook newsfeed and Instagram newsfeed, not the other ones, so you can remove them by removing Instagram here, messenger audience network, and then removing Facebook marketplace video views. Vito feeds right column, removing stories in stream search and then making sure that in article as well as removed and then just adding on Instagram feed and then just having Facebook news feed and Instagram feed. Those tend to do really well. No need to touch anything else. Continue and now we’re actually going to create the ad I’m going to show you in just a little bit. Also, one important thing is setting a daily access spend limit and every audience to prevent CBO or obliteration. Essentially what some people say is CBO is campaign budget optimization or complete budget obliteration because that is what sometimes these campaigns do is you’ll actually set multiple audiences inside the same campaign and then one audience will just spend all of your money and the other audiences won’t do anything.
So in order to prevent that, you’re going to go to your ads manager inside the ad set section ad set right here, you have campaign ad set, an ad inside the ad set section. You’re going to go to the optimization and spending controls. If you have a brand new ads account, this is what it’s going to look like. If you don’t, it’s all going to be opened up. You’re essentially going to click on show more options at set spend limit right there at the spend limit and you’re going to set that to what we talked about with five, the minimum of five per ad set. That’s where it comes in. You add a spend limit, minimum five maximum. It’s okay to not set a maximum cause we’re only setting this rule per ad set, so every ad set, every audience is going to have a $5 daily budget so that it can at least spend and one audience doesn’t just obliterate the budget and take other budget from our CBO campaign.
So let’s go back to the presentation right here. Compared to that optimization, Nope. Even if your testing budget is very high, I always recommend starting small at 25 to 35 per day just because it does tend to do a lot better. If you start slow, you get some results, then you go up and up and up. Even if you have, let’s say $10,000 for testing on Facebook, I’ve seen a lot of people that have like $5,000 and they start out with like 200 a day, 500 a day, and then they just killed their budget because the account is new. It tends to not perform that well in the first couple of days. It tends to do well after you’ve gone some events, some sales, and you start to get better. So even if you have a big budget, just start small 25 35 per day and then scale up really, really hard, especially if your account is new.
So now how did test creatives and ad variations? What I would do, or what I recommend my students to do is to start with dynamic creative with one to two videos. What I recommend is scroll stoppers. Scroll stopper is essentially an introduction to your video. The first three to five seconds is scroll stopper is just to get the audience to stop scrolling. Essentially the same exact thing, two headlines and two ad copies. How do you do that and how you do dynamic creative. You. Let’s go back to the ads account here and you’ll see on top or below actually the optimization control. You’ll see dynamic, creative, provide individual assets like images and headlines and automatically generate optimized creative combinations for your audience. I’ve seen the best, best results when you test would then am a creative and you turn that into on and it basically says you can now upload individual things like images and headlines and then automatically generate combinations.
We’re going to set that to [inaudible] and now when you go to your ad in this section, you’re going to see here in the primary tech section, the headline section description. You’re always going to see add another option, add another option. What that allows you to do is for example, set one ad copy and then set another ad copy and then third ad copy and fourth ad copy. I don’t recommend going crazy on this and adding like 10 ad copies, 10 headlines because it’s just not going to work that well and there’s too many variations. So what I suggest, which is what I just talked about here, one to two videos or two different videos, just a different intro, different first five seconds and then two headlines and two ad copies, so it’ll be two primary texts, two headlines, and then on the top when you add your videos to different videos or the same video, just a different intro on the top.
Why do we do dynamic creative and why essentially is this the best type of thing to do after three to five days? The goal really would dynamic creative is just to test different variations that we have. It’s not to really scale up the dynamic creative because the problem with it is that it doesn’t pull social proof. What that essentially means is that if you put all of those different dynamic creative combinations, you aren’t going to get a bunch of lights or a bunch of comments or a bunch of shares on that dynamic creative ad because it’s constantly changing. What we want to do is get 10 or more sales with that dynamic creative and then build a master ad which is the ad that actually is going to pull a social proof and then from the master at it we’re going to create different testing campaigns and scale it up from there.
So then I’m a creative, it’s just a pasta. So we follow to choose our best combinations of ad copy, of video, of headline and everything. So we have a master at an ad that is ready to scale and do the best from that master at the way that you’re going to take those different ad copies and everything. You’re going to combine them and do them. We’re going to talk about in just two minutes, but I want to take you through how to create good ad copy and then how to create great videos for your Facebook app. Before we go on, I do want to congratulate my student Diishan who you will see on this video is making $500 per day with $250 in profit per day. If you want to become a student just like him, stay until the end of this video to schedule a free one on one strategy call with their meat or somebody on my team.
It’s going to be the second link in the description. The details will be at the end of the video and to illustrate this, I’m going to show you three ad copies that work and I’ve scaled up to let’s say one $10,000 and have massive social proof on the bottom here. As you can see, many mys on the left hand side, they’re basically selling a little children carrier or a baby carrier on the top and it’s a particular brand because it was made by a dad and he created this product so that the parents can put their baby on the back of their neck and carry the baby easily if they’re absolutely crushing it, making six figures a month in this particular ad, how it starts out, it starts out when we became parents, we wanted to create the best seed for our children to explore the world.
Tell Johnson, no region that and founder of many mice. That is how the ad copy starts. Then it starts talking about minimize is an award winning shoulder carrier. Putting your children first and then talking about a little bit about the features of the particular product shows a video and then it says buy or minimize today and start your inventions tomorrow. So the way that this app is crafted is by starting out with a statement from the owner, which I think is huge. If you don’t want to put yourself out there and actually talk like the owner of your business, you can also put a review on the top. It’s just something that a person is saying about your brand. If you’re doing a particular statement as an owner, for example, you, let’s say you create a travel brand and you can put on the top as an avid traveler, as a frequent traveler, I wanted to create this or as an expert traveler, I wanted to showcase this and then you show off the product.
Even though it’s drop ship, even though it’s a private label brand, maybe you can still do this with any type of product as long as it’s relevant to your audience and to the people that you’re targeting. In this case, it’s an owner statement. You can also do a review. For example, in the case study that I was showing from zero to 50,000 per month, there were a lot of testimonials of people saying this is the best pet bed that they would buy. It’s essentially a little bed for a dog and they were saying, my dog loves this bed. It’s the best thing I’ve ever bought for my dog. I had the best $40 I ever spent for my dog, and so on. Starting with a statement of a person really makes you stop scrolling. Look at what they’re talking about and then just read through their whole ad copy.
You descend the page and then potentially buy. So just a statement or a view of a person or an owner statement really makes a huge, huge impact on the person that is scrolling and seeing your ad. The second one here, outdoor pros, which you’ve probably seen again and again and again, this ad has targeted me like 10 times already. They’re basically selling a night vision scope for hunting. And what it says is hunting at night has never been easier. One, two third feature, 60% off. So the way you can do this for your particular product is take the audience or the particular thing that they’re using your product for. Maybe it’s a cleaning product, cleaning this has never been easier. Or taking care of your baby has never been easier, or cooking has never been easier and action or the thing that your audience is doing with the product.
So think about what is your product, what are people using it for? And then just add in has never been easier, simpler, better, more straight forward, whatever that thing is that the product does or the solution that the product provides. In this case, this night, vision scope makes people hunt at night and it makes it easier for them to catch the thing that they’re hunting. So in that way you can just start out with, let’s say you want to clean your kitchen, cleaning your kitchen has never been faster and easier. One to third feature, get it here. That’s also a great ad copy belt works in the bottom, it’s just the name of the product. And then the third ad copy that I wanted to show you here is wish you could have this hope you could that. And then it’s basically just a wish or a dream in the future, which you could just skate on snow skis, key skates do just that.
So what is the thing that your audience wants? Then you say, Oh, this thing can help you do it. So these three ad copies are really, really adamant to your audience. It’s not just taking a template and copying it over as actually analyzing your audience. What do they want, what are they going to use your product for? And then creating the ad copy based on that. In the bottom is just the next Olympic winter sport, which is a really good copy right there in the headline part where you can just add, you know, let’s say cleaning just became 10 times easier if it’s a cleaning product. And so on. These three ad copies I’ve seen do again and again and again, I’ve seen these patterns on a lot of different shipping stores and they tend to do really, really well so you can replicate them yourself as well.
Now for the second important thing where to get Facebook ads videos, and I know how to write your ad copy or at least three great examples of ad copy, how do you actually get your face to get to videos? There are services like Upwork, Fiverr and bands of ads who do great, great videos for about 50 to $60 are awesome and I know the owner of fans of ads and it’s great videos, but really the way you should be doing it is by going to Instagram, finding influencers and then having them do the videos for you, whether that be a testimonial video or an actual recorded video for you. We’ve seen that just natural videos are amateur videos tend to do really, really well. What you can do is go to Instagram and just type in hashtag and then the owner of that product, or at least something that a person would put on their page if they are your audience.
So for example, in this case, let’s say we’re selling a doc product or a pet related product, what we can do is type in dog a mom just like I found here. Then I found a really nice picture with about a thousand likes. I went to the page and it’s called mr Kevin doodle right here and it has 26.9 K followers. In this case, what we’re trying to do is stay below a hundredK or even 50K so that the price doesn’t have to be huge. What we can do is send them a free product on Instagram and obviously talk to them, inbox them on Instagram, then send them the free product. They’ll probably charge you maybe 25 $50 so essentially the same as these different services is just a great way to differentiate yourself basically for some product, especially saturated products, a lot of people use the same clips on Facebook.
You’ll see this again and again, the same Facebook ad video again and again, so it’s a great way to basically use different clips that are more natural, more amateur from people directly or in this case, influencers or [inaudible] full answers that you send them a message, you send them a free product, they record the video, and then you use that video or you can use it just as a testimonial like, Hey, I bought this dog bed for mr Kevin Doolittle and I absolutely loved it. It’s an amazing bed and now you can use that video for your Facebook ads really, really well. We’ve seen that using videos like this more natural, more amateur tends to give better results, especially in product testing, but you can just default to the services down below which are amazing as well, and you can just pay them about $50 get a really nice video and just go straight forward without having to send the product or anything.
Just wanted to show you all the options out there. So now that we’ve known how to create ad copy, how to create videos, how to launch the campaign, and how to actually do everything that has to do with creating the campaign, setting the budget, setting all of the creative, we’re going to do dynamic creative and then we’re going to analyze the results of our dynamic creative. So I remember I told you, you create that on a creative as two ad copies, two headlines and then one or two videos or the same video, two different introductions or two different school stoppers. You can go to ad sets under ads manager, just go to the ATS up level and click on breakdown. Right here you see a little tab called breakdown and when you click on breakdown there’s going to be by dynamic creative asset. What you do is you click there and then you can see exactly what image or video, what, what at what texts and what headline is doing better for you so you can know exactly and pinpoint what is doing better in each particular ad that you’re running.
Let’s say you’re running two videos and you want to know which one is providing more sales or more profit or has a better CTR, a better click through rate. Then you can just click on video there and it will show you which one of the two is better and what you can do there is essentially view performance per variation. Just like if you were showing two different ads under one ad set, it’s just a much straight forward way to do it. A way easier way to do it. You don’t need to duplicate a bunch of ad sets or create a bunch of different variations. You can just put them under dynamic, creative and view the performance of each variation. What I would recommend is a leaf for at least three to four days before you decide which variation is better. That is why I stated that you need to start with a lower budget first so that you leave it for a longer time running and then you can choose a winner.
Obviously based on your budget. If you have more budget and you can just go and spend more money on it, but I recommend 20 to 25 for at least three days, check the performance and then create your master ad based on the results that you’re getting from dynamic creative. Then you create your master ad, which is your little piece of creative from to dynamic creative. That is the best of all. Taking the best combinations, creating a master best ad, and then I’m a creative, like I mentioned before, don’t pull social proof, which is really essential for scale and longterm profitability. You need to have those likes, those chairs. Those comments. It creates a lot of trust and it just gets you better conversions. So then I’m a creative, allows you to choose from those multiple variations. Take which one performs the best. Take the top video, top headline, top ad copy and create an ad that is the best out of all of those that you can use in future campaigns.
Scaling that master at what you’re going to do is you’re going to take that master app, essentially the best ad from that dynamic creative testing and run it on a scaling campaign. Now we’re going to focus on creating more profit and more sales with that scaling campaign, five to 10 audiences that you can include, the audiences that you tested from the dynamic creative. Remember those four or five that you did before to see how it performs at a higher scale of audiences for an app or a product. In this case, to be properly scaled, it needs to be profitable on multiple audiences, not just one audience, and it’s amazing. Has a really high rule was it has to be replicable across many. If you want to get that product to 10,000 or more in sales and profit and the once the 200 limit from lookalikes.
What that essentially means is when you have 200 of each conversion event, in this case view content add to cart and purchase. Once you have 200 of each event, you can then create a look alike, which I explained a little bit more and test the master ad with lookalikes as well for CBO campaigns to scale. Remember we’re talking about scaling now, scaling that master ad always keep them minimum per ad set. Spend at $10 per audience. So in this case, in the testing, I told you $5 per audience, we set it. If you’re doing five audiences, it needs to be minimum 25 per day. Now if you’re doing five audiences, it needs to be minimum of 50 just like it says here. The number of audiences is five minimum campaign budget has to be 50 so in the CBO when you’re setting your budget, you need to set it to 50 the number of audiences you’re testing and that scaling campaign is 10 you need to set at a hundred so just to make sure it’s minimum 10 on that scaling with that master app and for lookalike campaigns, always separate lookalike audiences in different campaigns.
Then the cold targeting audiences, a lot of people just put them all together and they have different performance, different metrics. Facebook favors lookalikes more often than cold targeting, so always those are going to get better results and the cold is just going to be, they’re not really doing well in that CBO, so I would suggest separating them and actually getting better results on both of them. Now in order to take your master ad to more than $10,000 in sale or potentially $10,000 in profit, it’s important to note that the master out will only last so long. When you do that anomic creative tests, you get an app that scaled up, it will potentially go down. Sometimes some ads can last six months, a year or two years even, but most of the ads go down in a couple of weeks, so it’s important to keep that testing of four to five audiences.
With that, I’m a creative creating a master at it again and again because it’s important to always have fresh new master ads to test. Just the note there. When scaling audiences and look alike, specially look alike audiences, duplicate CBO campaigns, for example, that 10 audience, $100 a day CDO that I did here in the scaling, I can then take that, duplicate it into a $200 CBO and then scale it up right there, so actually duplicating it. Instead of raising the original one that $100 a day, I’m just going to leave it at $100 a day. What I can do is duplicate that into a new campaign and scale with duplicated one pro hack right here. If you see your results drop over one to two days. What you can do is create a custom audience of everybody that has engaged with your ads in the past 365 days.
Essentially everybody that has seen or at least touched one of your ads and exclude them from your cold and your look alike audiences and you’ll see that you have a dip or a very strong inconsistency with your ads or you can do is just exclude everybody that has engaged with your ads and now you have a purely, purely cold audience, not retargeting people that have already seen the ad again and again. We’ve seen those words multiple times in our campaign, so I highly recommend it to you. Also, if the scaling 50 to a hundred dollars CBO campaigns are profitable, what you can do is take the best audiences and like I talked about, duplicate them into a $200 per day campaign. Remember only take your best, best audiences that are profitable, don’t just because the whole campaign in general is doing well, don’t just duplicate it into a higher budget.
That tends to skew the results a little bit because there are some audiences that are not profitable, so only take the best, most profitable audiences, duplicate them into another CBO at $200 a day. What I would recommend is not go above 400 to $500 a day per campaign, per CBO, and as you scaled through this process of getting your campaigns higher and higher, what you’ll see is you’ll have multiple campaigns of cold and warm targeting, specially warm, which is look alike audiences at let’s say a hundred or $200 a day, which can potentially get you to a thousand or 2000 or even $5,000 per day. We’ve just scaled up campaigns just like this with CBO again and again and again up to 500 a thousand dollars per day in spent consistently over the course of a couple of weeks or you can do as well as create a retargeting campaign to compliment the scaling process.
While you scale with cold and lookalikes, you can create a retargeting. What I suggest is doing the same testing procedure as before that we did for cold one audience, four to five at one campaign, four to five audiences inside that campaign and this case you can just tag, take your master at the best little ad and do it as a retargeting or test and your retargeting ad copies. The important thing is for retargeting audiences per campaign in a new separate CBO campaign. If lookalike audiences are more profitable, remember to focus on them most of the time, but do not forget to keep testing cold traffic, so if you’re cold, your lookalike audiences are actually performing way better than anything else. You might be thinking, well, let me just scale my look alike audiences to the moon and make $10,000 per day with look like with profit.
But those will eventually go down and you’ll turn unprofitable if you don’t run cold because the lookalikes develop from cold traffic and they need it to actually develop and remain profitable and gain more data to get you better results. Now that you know my exact testing process and blueprint for taking products, creating dynamic creatives, ad copies, videos, combining them together and then scaling them up potentially to $1,000 per day. What to do now schedule a strategy call for free with me or somebody in my team. I am taking calls on myself so you can get the opportunity to talk directly with me, but only if you are serious. This is an application so you will have to fill out some questions and if we pick you then you’ll get a call for free with us for my automated drop shipping program. If you’re interested in working directly with me and my team to take your store to 10,000 per month in profit or more, we have students absolutely crushing it, so make sure to click that second link down in the description.
Second link down in the description, you’ll see it work with me and my team and there’s going to be the link right there. Second link in the description. Schedule a call, apply, and I will see you on that call if you want to see how my own student ever went from zero to over $20,000 in sales per month with $4,000 per month in profit. Check out the video right here. There’s going to be a video that pops up in a square right here. However, the $20,000 per month and is doing that consistently and you can replicate the results yourself. Make sure to comment, automate, automate down below for a free store converting store giveaway, like the video. Subscribe. Hit that notification bell and like the video and I will see you on the next one.
How to ship your products in one to two days and compete with the big guys, Amazon, those billion dollar brands that are competing against you online, how you can compete against them, build a massive brand loyalty, brand satisfaction, and build a multimillion dollar business by shipping your products extremely quickly and completely destroy your competition. Let’s find out. Hey, it’s Rafael Cintron here in this video you’re going to learn one software that I’ve been using since 2016 to actually ship products in one to two days. In some countries internationally, you can ship three to four days. This is the next level of eCommerce. How to take your business from doing okay, making maybe six figures up to the seven figures shipping and seven to 10 days all the way up to a massive, very successful brand shipping in two to three days and just completely destroy your competition everywhere.
There’s nobody that can compete with you. If you send orders, add that speed and before I show you how to do it, I want to remind you that in 2020 I’m giving away a full Shopify store to one lucky winner. If you want to be part of that giveaway and wind that store and make sure to comment down below. Automate. We teach people how to automate their Shopify business. Come in, automate, subscribe, hit that notification bell and that like button and I’ll choose somebody in the next two weeks. Also, I’m happy to announce that the free one-on-one consult for my automated drop shipping program is open. If you want to find out more and automate your business, take your business to the next level, stay until the end of the video to find out. I’ll write the service that you need for this is called ship up here.
I created an account to show you how to set everything up and how it works is called ship bop and if you go to their main page basically says offer two day shipping with a mother eCommerce fulfillment provider and they basically store your product, students send them products and then they ship them out to your customers very easily. This is kind of a next level. Once you have your business doing really well with drop shipping with your fulfillment agent with everything, they didn’t want to take it up a notch or you have a winning product that’s making you five figures, six figures, and you want to take it up to the next level, then you can send it over to ship up and just completely dominate your market for that particular product. Just some proof that I’ve been using them for years at this point.
It’s not some software that paid me a bunch of money for this video. They didn’t even pay me anything. I’m not getting any compensation from this video, but in 2016 you can see here it says Rockville central and I was messaging Luke was, which was their sales guy or their sales rep back then, doesn’t even work for them anymore. Here you can see Friday, July, 2016 three and a half years ago, we were doing our a thousand shipments per month, per month. So basically a thousand orders per month of a supplement. I remember when we were selling brain enhancing supplements around three and a half years ago, and here I’m saying like I’ll be using Shopify as the eCommerce platform. Didn’t know that much about Shopify. It was one of my businesses. And then we’ll start shipping starting November 16 and November, 2016 and here’s another email from the same thread here.
Shipbob inquiry, July 15 2016 from the look, the same guy. Thank you for contacting me ship Bob. Our packages range thought it. So this is the first time that I found out about them. We’ve been using them since then and it’s kind of a software that really is for people that are already making money on how to scale it. That’s why I don’t talk too much about it. Since a lot of beginners watch my content, I don’t want to tell you, Hey, go and buy a bunch of products from a supplier, send them to chip bop because you don’t have the skills yet to do that. But if you do, Shabaab is a great option. Where you can do is set up a very easy account. You can basically set it up as an app on your Shopify store here. It’s called Shopbop and you just connect it to your Shopify store pretty easy.
So our Shopify store is connected to this, to this dummy account, and we can click ice. We’ll find a product here. So we have the, I am N-type anti-skid ice grip or tool, and we can basically just click on it and choose that one. And now it’s right there. So quantity descent, I can pick a hundred or 200 or 500 whatever I’m going to send. And in order to buy these particular products, you can either go directly to the supplier that you already have for the product which you’re selling or I recommend going to Ali Baba. So this is what we did for one of our last stores that we recently took to 10,000 a month and profit and it’s absolutely crushing it. I’m going to make a case study for that store in the next couple of weeks. Here you can see that we ordered around, this was around a hundred orders of our particular product for 2,500 Euro and you basically pay 50% upfront, 50% after you get the product.
So we paid 2,500 year old before we got the product. Then we paid 2,500 euros more and it was basically to sell for a Christmas special and also a black Friday special. So all you have to do is click here on the product that you’re looking for. Maybe your style, like a phone case, let’s say iPhone 11 phone case right here, and it’ll show you different suppliers and it basically works as you order in bulk, you order a lot of these products, you send them over to ship up and basically ship up those arrests, they warehousing for you, and then in order to ship them and just to tell you how much it costs and it costs you a lot less to order a lot more products. So here for example, if you’re ordering maybe one product from Ali express, it’s maybe $2 here. If you’re ordering 10 it’s $1 50 if you’re ordering more than 500 it’s $1 37 so it really benefits you in ordering bigger.
Like I said, that this has to be for a proven product that you already have. Then you go to Alibaba, order a ton of them, then you send them over to ship up. Bob can then ship them and I’ll show you the shipping times here. So basically it’s that general transit time. If you want expended it. That’s when you can ship in two to four business days, domestic and in four to 12 business days. So you can ship in four days internationally. That’s insane. That’s basically the same as Amazon. Amazon can ship overnight or maybe in one or two days. Here you can ship in two to three days, which is insane. You can build such a huge brand loyalty by just shipping in a couple of days and you can do it by using ship bop. Obviously it’s going to cost you a little bit more. And then in the bottom you can see here for us shipments on a one pound, one pound, it’s eh, it’s pretty big.
So you’re not going to have over that. And then if you want priority, they can ship in one to three business days. So if you order on Tuesday, they can ship it all the way on Wednesday or Thursday, which is huge. Nobody is doing that in the drop shipping industry. Then here you can fill out basically everything that you need to send your package over to ship up. Also here you can see your pricing. So, for example, if you have here and here you can see your maps, the maps, um, of Shabaab and those Sones or Shabaab, that’s not really relevant. And then here you can see like destination country, we put domestic and the units of measurement, we put ounces standard, and then here you can see all what it takes you to ship those products. So for example, one to eight ounces, which is what most of your products will wait, what that, that’s what they’re going to weight is basically going to cost you $5 five, five, five here at six, six and 16 to 16.
You can just hire a VA to do it for you in that way. And also con, uh, control your inventory here. So once the package arrives at Shabaab, then you will have all of the products here on the back end of Shabaab. So you can send that over. And here you can see all the inventory. Obviously it says on hand zero because they don’t have them there. But we can also add products and since it’s sinked to our Shopify store, it’s super easy to add any product or just send products over to them. Go ahead and take your business to the next level which ship up. If you’re interested in automating your Shopify business and taking it to the absolute next level and getting real results. Like my student Dylan right here, $10,000 per month. A guy that didn’t know anything about drop shipping of a Shopify was able to make 10,000 per month with my help with our automated drop shipping program is my flagship program into my life’s work.
If you’re interested in that, make sure to go to the link down in the description and schedule a free call with me or somebody in my team is completed for free. You can go on the call, find out if the program is right for you, only schedule a session. If you’re really serious about your business and you’re looking to work with me and my team, if you just want to talk to me, have a conversation with me. The Facebook group is down in the description as well. You can ask for advice, Shopify store review, whatever you need. You can go to Facebook group if you’re serious, go and schedule a strategy session, and if you want to find out the top 20 winning products to sell in 2020 make sure to click that video right there. Top 20 products for 2020 that you can sell right now and make money out of. Make sure to subscribe if that notification bell, that light button, if you enjoy this video and I will see you in the next one.
Imagine starting a small Shopify store and maybe it’s just you. Maybe it’s a team, two to three people. You go really confident in it. You don’t really know if it’s going to be a small little project or a big, big business. You’re very confident in it, so you start, you start running some ads. You make it as beautiful and as appealing as possible. You make your pages, you optimize absolutely everything. You start getting a sale here and there. Maybe one day it’s not so good, not so profitable. The next day you start making money. Next month you start making money. You start slowly going through the steps. Maybe it doesn’t go as you planned, but you start going. You build a brand out of it. You build a company. Maybe you hire one more person to help you and you slowly build it out. The first couple of years it’s a little bit slow
Essentially a company that started from scratch, from just an idea that this guy right here is surfer, got an idea to make a sunglass brand from a friend and he built it on Shopify, sort of building out the store, got a little team, started running some ads and started slowly getting some sales until now and 2019 they sold 70% of the company, not the entire company for matey million dollars surfers, Pacific beach sunglass brand blenders acquired by Italian giant and $90 million. Insane. Those are an insane story and an amazing case study for the entire Shopify community to just show what’s possible and the cool thing about it also, and not cool but relevant to you, is that they didn’t start off making a ton of money in the beginning. The brand was actually started in 2011 by this guy chase Fisher, which is a longtime surfer.
That’s why he was able to basically know the audience, know the brand, know the people that he was advertising to. They launched in 2011 and only recently exploded. Their ads actually started converting massively. They started scaling up in 2016 when they got their first million dollar a year at one point $3 million in sales. Then the company absolutely explode it into more tight seven figures. Then they expect to hit $42 million this year, 2019 and now they sold for valuation of 70% for $90 million. Re leaving that remaining 30% of Fisher. What this means is that the guy sold part of his company, but he’s still is the CEO. He still owns the company that he built from scratch and now he’s $90 million. Richard, it’s absolutely amazing and also it’s something really cool. That Fisher set right here. You can go from selling seven pairs to 700 pairs overnight, but it’s not an overnight success.
Working on a brand, working on a company, this big doesn’t happen really fast, but it can be like that. If you keep trying, you commit to your brand and commit to your store and you build a team, you keep going and build. Some ads, you build more ad to get better and better every single day. Then you have that overnight success after years of building your brand. So then they went from like 6,000 to 40,000 units per month. And now the acquisition has been in the works since may. So I’ve been, it’s been working on since months now. It’s finally been finalized. It’s from a company called Safa low, which is just an absolute giant in e-commerce in Italy. And now the guy’s just an absolute millionaire. Shopify created a millionaire from scratch because he committed and built a brand. And you can do the exact same thing.
This isn’t a dream. This isn’t some hype that everybody’s saying, get into this business, get into Shopify. Shopify dropshipping is amazing. Make some money. It’s not a scheme. It’s a real business that you can build a profitable company, a massive brand that you can then sell for millions of dollars. This is the company right here. Blenders, eyewear. They essentially now sell any type of eyewear product, sunglasses. They even sell, um, prescription glasses. Actually, you can see all the colors here. They have these amazing colors. Amazing designs and that’s also why they were able to do so well with Facebook ads, their face Scouts and just absolutely amazing. It’s because they have these clever designs, these clever colors that look really well when they’re shown in an ad. They have these purchasers right here really go. They also have a blog there and you can shop and the website actually looks really cool.
They’re making millions of dollars per month. This the website and now they’re worth $90 million. Hey, if you’re enjoying this video so far and you’re looking to build a profitable Shopify business in 2020 and beyond, make sure to comment, automate, automate down below. I’m doing a special giveaway of a training that takes you from zero all the way up to $5,000 per day with your Shopify business. I teach people how to build automated and profitable Shopify. Vesta says, make sure to click automate, comment, automate that in the comments. Subscribe, hit that notification mail and click that like button. If you’re enjoying this video. Another company that you may know as well that did the exact same thing, build a brand, sold it for millions of dollars, is MVMT. They got acquired for $100 million in 2018 building a brand from scratch and this one was drop ship like they started drop shipping these watches from China, Shopify drop shipping.
Then they built a legitimate companies, started importing everything, becoming a solid brand. Then they became just a multimillion dollar company, so for $100 million, absolutely insane story. Again, they started from scratch. That’s the beauty of this. You can also create this brand appeal by using a theme like for example, the prestigious theme. It’s 180 bucks, so it does cost you a little bit. What I recommend is, for example, getting some sales first on your niche or general drop shipping store drop shipping is just the best way to start. Start something, start a physical product business, get some sales here and there and be able to test multiple products. Then when you have a category, just like this student right here who’s doing about a thousand dollars a day and then again this student right here, he’s doing almost a thousand dollars a day. Both my students that I’ve taught them how to go from basically general selling niche products here and there, all the way up to building a legitimate brand where people come back again and again and again and one great theme to do it is with prestige.
You can basically take a product from AliExpress. AliExpress is obviously going to go off a little bit in July, 2020 he packet is going away, so you do need other services, which I talk about in the video. It’s going to pop up here, Ali express alternatives, but it’s a great way to just start, just start something, pick a product that you can start advertising may, maybe you’ll get a professional theme like that. Build a Shopify store. You can build it with multiple kinds of products. It doesn’t have to be a particular brand. Once you start getting sales, then you build a brand off of the products that are working just like those two students and you can get there very, very fast and just like blenders who can go from basically getting a little bit of profit, maybe a hundred $200 a day, $10,000 a month, over a hundred thousand dollars a month, and then multiple seven figures and then potentially once you have that brand, you have that brand loyalty.
You have a lot of customers that keep coming back. Maybe you already have that product in physical stores. Then you can go and sell the brand for multiple millions of dollars leg these companies have been able to do. That’s it. Go ahead and get started with your brand right now, whether that’s drop shipping or just a general Shopify store. If you want to learn how to build your brand properly with the right strategy and see how we can help you become one of those students that’s doing $1,000 a day, $10,000 a month, even a hundred thousand dollars a month, made sure to schedule a strategy session with the first link data description scheduled a free strategy session with either me or somebody on my team to see your business right now. See where you’re struggling, see what you’re doing right now in your business, how you can improve it, and then how you can scale it up massively and how we can help you do it as well. If you want to start on, highly recommend you watch this video right here. Do not start Shopify until you watch. This is super, super helpful for anybody looking to start a Shopify store. Build a Shopify business. Make sure to click that video right there. Watch it down below. Comment down in the comments. Automate, automate to build your automated Shopify business. Subscribe. Hit that notification about a, like the video if you liked it. I’m Rafael Cintron from Rafael Cintron Review and I’ll see you in the next one.
Rafael: (00:00) In this video, we’re going to find winning drop shipping products in seconds with Monica on our founder of e-comm hunt on the best pipe, those out there for drop shipping. Let’s get started. I have so much stuff to give you guys and tell you both features that we have only come out and he’s built so many great features and I’m sure that most of them you’re not even using them and that’s a shame. So let’s start and let’s dig inside
Mordechai: (00:23) and before we start this amazing video, you’re going to be blown away by the strategies. Make sure to comment, automate, automate down in the comments below. If you want to win an exclusive list of 21 winning products reserved only for private members, if you want to win that, anyone, I have a chance to win our giveaway. Comment, automate down below, subscribe, hit that notification bell and let’s get on to the video.
Rafael: (00:47) Awesome. Let’s go right now. Here is the [inaudible] dot com dashboard. When you log in, you go into ECOMOG. How would somebody that, like for example, they get an [inaudible] account, are they going to eat from a trial? Maybe how should they use it and when they look at a product, how should they actually see that problem? First of all is you can see here a fairly is a page user. As I can see that you have access to all of the product and information. Once you’re here you can see that we have webinars and tutorials right here we have this winner clubs. Basically when you reach $5,000 in sales using products on eCommerce, we give a free tee shirts. So it’s a really good, a good thing to motivate our users into getting more sales. Now if you can, you can see here we have these filters.
Rafael: (01:32) It’s basically search filters that you can easily sort the products in a different way. So for example, now we are only seeing the new products first and go through all their product when he’s called down. And you also have these olders in here so he can sort the page by olders and you received the most orders, products and the low. Yeah. In list. And here you have the all the categories. We have a lot of categories, products with over a thousand of products in the website. And here you have the ranch lands, seven days as far as the days. And here we can type anything you like and find products related to your niche. Sorry if you’re going for a niche. Um, if you scroll down, we can see many products. All of these products are proven to sell. We don’t want to share with you products that didn’t prove themselves on the market.
Rafael: (02:24) And the reason is because it’s already hard enough to test products online. You don’t want to try new products. If you’re a beginner, you want to try frogs that are already working and collect a few sales from them or a lot they’ll, let’s scroll down here. You can see many products. I’m looking for a blog that will pop out. Um, for example, this one right here. Let’s, so the reason I picked this product is because you can already, you can immediately see this eye-catching image. Louise, this weird, what is it is it’s a drum where we’re drum, you see that he multiple products. So if you buy this drum you will get those sticks and bags. So it makes it look like a perceived value product. It looks like you’re getting a lot for, not much will in a second receive the price and you see these yoga women with the CBI and it looks really good and it will probably make you stop when you scroll on Facebook and this is what we want to do when we’re testing a product.
Rafael: (03:21) Then you can see here this a sad widow bellow button. It’s a really cool button that we did with the Burleigh guys. It’s basically importing the product directly from eco man to your store and as soon as you get a sale they will also be able to fulfill your orders. So it’s a really a no brainer. It’s free. I strongly advise that here on the top of the page we have JECA Ching. Jackie Chang is a, is it a shark deck that we invented? It’s like the, the, the, the mascot of uh, the coffee come on behind jacket chin. We have a real person is alive consultant. You can send a message about anything related to drop shipping and it would give you advice about targeting, testing or your product page or just if you were your story if you’d like. So this is Jack, it’s refer a page users and then here we have a description of the product.
Rafael: (04:15) Now you said that many people ask about it. Like should I just copy what it yeah and put it on the store. The answer is Nope, don’t do this. The copy here is just an example of a structure. We build the structure for you. We show you how you should write your, your, your product description to get more sales or just to get sales basically. So if you’re watching this description, read it and rewrite it on your product pages at brought a bit down here, you can see the sending price. This is the average price stores online are selling these products for what is just doing the same price. Somebody for example, like a beginner. Yeah. For a beginner, even not a beginner, even advanced seller. I personally like to start really low. Okay? So if the, if the costs are not expresses a $43, I would price it on my store for a 59 maybe even if it’s a low profit and start, but it will give you, uh, you’ll be confident about your skills and ads because you will be motivated, you will get sales.
Rafael: (05:17) And I think that this is the most important part. When you’re starting to drop ship online, you want to, you want to build this confidence that you actually know what you’re doing. So if you start ship, you can get those sales and your pixel will start to build itself and you have more data. And yeah, that’s, that’s pretty much my way of doing stuff. So beginners and advanced users drop shippers should definitely use this strategy to build up their Facebook accounts and airway of something we call saturation inspector. A lot of users are asking about it. They’re not sure. Like what is this? And the answer to this feature is quite simple. So we build this software behind the saturation inspector that is simply searching on the web. So it’s going to Google and it types in the keywords of the product and then it searches for Shopify stores that are selling the same product.
Rafael: (06:12) So for example, here we were able to find 63 stores that are selling the same product. Got it. Now the market is huge. So obviously if you see anything below a hundred or even 200 stores that are selling the product, it’s still not a saturated product. But I will definitely recommend to go for stores up to a hundred stores that are selling this product. So anything below this would be, would be a go to product in your eyes. Is there like really such thing as saturation? Cause I get that question a lot and it’s, it’s got a difficult to answer. Should somebody like not touch a product? Does it get to that point or should you just, if you see a product that’s selling hard, proven in the market, then you test it in your store. What’s your view on that? Well I have this a funny role.
Rafael: (06:59) It’s basically if you go to the store and you can easily find those products, it’s a saturated product, but as long as you don’t see on a, any shop out there, it’s probably a product that can still sell online. This is this pretty much what I think about saturation. Uh, all thought that you can still sell even products that are already under stores. If you do like your creatives or try to go for new markets or for example, a product could be really good at States, but in Israel for example, no one knows about it because no one actually tried to sell it to them. So I’ll try new markets and I believe that almost any product can be a winner product. Again, even if it was saturated in this section right here, what we can see is the links. You can see all the links related to this product.
Rafael: (07:50) For example, we have AliExpress supplier, we have Alibaba supplier with Amazon, eBay. We also bring you a store that actually selling this product as an example. And we also have the Facebook ads of this product. So if you click here, it will take you to Facebook and you won’t be able to see the actual ad that now is doing good on Facebook. Maybe you can see the engagement of these ad. We can see it’s like it’s really, it’s going viral as we speak. Um, if you click this picture right here, you will be able to see us three weeks ago, three weeks ago. You can see like 3 million views. It’s really crushing in on a web. See that people are really fired up about this product. So this is definitely winning product. Gotcha. I would go now invest it right now. It’s a really good product.
Rafael: (08:40) What do you say for example, because there’s a lot of people have this question, should I just take the same targeting, same video that I find on here and just test it right out? No, no, you don’t want to do that. This could risk your account. This could lead you into a lot of problems and probably will not get any sales. Okay. You need to come up with the videos of your own pictures that you should usually you can use an express pictures would be fine. A trick that we like to do is to a new row the pictures. Okay, change the, yeah, so you should take a picture and I’ll express a new mirror. It, it will look different. It’s the same product but still looks different. So this is a nice trick that we like to do about videos. In most cases we just pay someone else to do it.
Rafael: (09:24) But sometimes we order the product and go for a simple video. For example, unboxing videos do really good on Facebook. Um, show the product in action. Usually for products that are really easy to shoot, you know, some products are a bit more complicated. This one should be really easy. You know, it’s just someone playing it. It should be real simple. Um, so we have a video from YouTube of someone showing this product. Then right here we have the targeting that we suggest. Don’t simply copy paste the targeting. The only reason we give you targeting is to give you some kind of an idea of what you should actually target. So you can see here we went for meditation and musician. So these do targeting is like most of them are really related to this product because it’s a meditation kind of product and at the same time it’s people that love play instruments that we probably buy this product.
Rafael: (10:22) So for example, a drummer or a piano player or a guitar player, they will probably be the right target for this. But you also want them to be into meditation. So try to combine it maybe with the yoga or a, I dunno, magazines about yoga or brands. Yeah, yeah, yeah, exactly. Exactly. Oh, let’s grow down a bit more here. We have Instagram influencers. We’re giving for every product on the website, Instagram influencers that aren’t related to the nature of the product. So you can simply click on the name of the influencer, sending a message and try to hook a deal with them to get more exposure on Instagram. And some shout outs and I don’t know if you guys do this strategy, just make sure you don’t overpay for this kind of stuff because sometimes people charge like $1,000. Yeah. It’s not worth it. So make sure you’re not getting scammed here.
Rafael: (11:22) Um, I can see ’em. Yeah, there are so many young principals. Um, here we add eBay’s statistics. So eBay statistics is basically the same concept as the saturated inspector. It’s going to eBay typing those keywords of the product and pulling out all of the products from eBay that are currently selling the same product. And then it’s doing this calculation over the last 30 days on how much sales you made. So you can see here that he was kind of bad for a long time and then it starts to pick up every day sale. They got sales every day here. It’s not a lot, but it still says organic sales on eBay. Yeah, the same trend as the Facebook ad video. It could be a really good product. Yeah. Yeah. So also you mentioned something really cool here because I found out that when a product goes viral on Facebook, it impacts everything around it.
Rafael: (12:20) So if you upload the same product on eBay, you will get organic sales without doing anything because people will see the product and then they go to eBay, say like, Hey, maybe I can find a cheaper. And they do the same thing on Google. So if you have a store and you see a product here that is recently going viral, I always suggest you do Google ads, shopping ads. You would get a lot of sales without doing anything cheap sales. I agree. So here we have the same thing with Ali express. We’re doing the same thing where sending to Ali express those keywords and we get back the listing and how many items were purchased in the last 30 days and see her not much. Is that bending on unexpressed for this product? Now notice is as far as, so yeah, it has 46 and total earnings, $6,000 so I think it’s enough of profit.
Rafael: (13:09) You can still sell this product. And this is good news. Actually, I don’t like seeing a lot of say too much. I don’t like to see too much because maybe it’s one person that now is crushing it and he’s making all the sales. So this one is good news for me. So here you can see real Byron’s live views from Ali express so you can actually see what people are thinking about this product. And if you scroll a bit more, you can see more related product to the same category and just keep sliding here and finding more products that are related. And that’s pretty much it. We’re now working on more features and more stuff that will be added to this page. And one of them is you, I don’t know if you remember we asked you for 10 tips. I know. Yeah. So real building this picture that we show up right here in this empty space, it would be tips from a successful drop shippers.
Rafael: (14:04) So expect to see our fire really soon on the product pages we’re seeing more often. All right. That’s about it for e-comm hunt. Thank you so much for being on my channel then, and thank you for inviting me here, Israel. That’s it. Start finding winning products starting right now, and if you want to check out the software yourself, link is in the description right there. Sign up for ECOM hunt, and if you want to learn about the top 10 winning products to sell right now on top of these, check out a video that’s going to be suggested right here. Just click on that video, subscribe that notification about, and we’ll see you on the next one. Bye bye.
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